Digital Planner

JOB BAND: D
CONTRACT TYPE: Full-time
DEPARTMENT: BBC Studios- Digital
LOCATION: London
PROPOSED SALARY RANGE: £45,000 - £50,000 + London Weighting (£5,319)depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WHY JOIN THE TEAM?

As a Digital Planner, you'll be at the heart of shaping our digital future. Working closely with the Director of Digital Planning, you'll play a key role in transforming audience, market, and brand insights into strategic, actionable plans that drive growth across all digital platforms and commercial lines. This is a unique opportunity to be part of a collaborative, insight-driven team where your contributions directly influence high-impact initiatives. If you're passionate about digital strategy, thrive in cross-functional environments, and want to help steer the direction of a dynamic, forward-thinking organisation with the opportunity to shape the future of BBC Studios’ digital strategy, work on high-impact projects, and grow your career in a dynamic, purpose-driven environment. This role reports into the Director of Digital Planning, part of the Digital Business Planning and Operations team.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Strategic Annual Planning
  Support the creation of a comprehensive, audience- and market-focused annual digital plan that aligns with the organisation’s commercial growth strategy. Ensure the plan reflects evolving market trends, audience behaviours, and business priorities to drive long-term value.
• Digital Planning Process Execution
  Contribute to the execution of structured planning cycles including annual, quarterly and monthly, and even longer-term views. Ensure alignment with relevant team leads across Portfolio, Delivery and Ops, Content, and Commercial teams, and that all stakeholders understand the planning timetable.
• Goal Setting and Actionable Planning
  Assist in defining divisional goals and performance targets, ensuring they are measurable and aligned with strategic objectives. Translate these into actionable plans.
• Strategic Analysis and Market Responsiveness
  Provide data-driven insights and background analysis to support the development of strategy and forward-looking plans for the wider senior leadership team.
• Content Strategy and Commercialisation
  Support content strategy development and offer strategic input on content monetisation, including optimal content volumes, formats, and content types to maximise revenue potential. Assist in setting and refining KPIs for content performance, ensuring alignment with broader business and platform goals.
• Risk Management and Contingency Planning
  Collaborate with relevant team leads to develop contingency frameworks for when we’re tracking below commercial targets
• Data and Insight Integration
  Act as a key liaison between Digital Planning and the Data & Insights team, including embedding data science into planning and performance tracking. Synthesise insights from multiple sources to inform strategic decisions, creative briefs, and content development strategies.
• Performance Reporting and Commentary
  Support the development of commentary, insights, and next steps for monthly performance documents, detailing how we’re performing against commercial targets.

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL:

• Media and Creative Industries Experience: Demonstrable experience in media, brand, and creative industries with strong brand-building skills.
• Strategic and Commercial Acumen: Ability to develop impactful strategies based on insights and analysis, influencing senior leaders and teams.
• Cross-Platform Strategy Development: Experience in creating strategies across multiple media platforms and touchpoints.
• Operational Planning and Project Experience: Proven ability to lead processes and collaborate cross-functionally to translate strategy into clear, actionable plans.
• Financial Literacy: Strong understanding of digital business models and how digital content is commissioned, financed, and produced.

DESIRED NOT REQUIRED:

• Leadership & Project Management: Proven experience in digital media environments, leading teams, managing projects, facilitating workshops, and delivering strategic presentations.
• Technical & Analytical Skills: Proficient in spreadsheets, databases, and office software, with experience in data extraction and translating insights into user-friendly formats.
• Stakeholder Engagement: Strong interpersonal, influencing, and negotiation skills, with the ability to build credibility and communicate effectively across senior and cross-functional teams.
• Resilience & Strategic Thinking: Skilled in prioritising under pressure, handling sensitive information with discretion, making informed decisions, and anticipating future needs.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.