Brand Editor

Company Overview

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Brand Editor is responsible for crafting clear, compelling and creatively rich copy for Burberry’s campaigns and brand moments. Working closely with Art Directors, the Editorial Director, Press and Marketing teams, this role supports the development of storytelling across a range of projects – from campaigns and special editorial initiatives to talking points, press releases and written material in the Chief Creative Officer’s voice.

This role suits a highly skilled writer with strong conceptual abilities, a background in advertising or brand/feature copywriting, and a strong interest in fashion and luxury.

RESPONSIBILITIES

Campaign & Concept Writing

• Partner with Art Directors to develop copy for campaigns and special projects.
• Support concept development by helping articulate the stories behind creative ideas and seasonal narratives.
• Produce copy that enhances creative concepts, product stories and brand messaging.

Press & Marketing Copywriting

• Write talking points, statements and campaign messaging for global marketing initiatives.
• Produce global press releases and official brand communications.
• Ghostwrite in the Chief Creative Officer’s voice for interviews, editorial content and other written communications.
• Create copy that aligns with the brand’s tone of voice across various channels.

Storytelling & Research

• Research subjects, themes and product stories to inform accurate and engaging copy.
• Translate creative direction into concise, impactful language suitable for different formats and platforms.
• Maintain consistency in message, tone, and quality across all written output.

Collaboration & Delivery

• Work closely with cross-functional teams to ensure copy supports broader campaign goals and marketing briefs.
• Manage multiple writing projects simultaneously, often within tight deadlines.
• Produce polished, creative, and strategically aligned copy for all assigned tasks.

PERSONAL PROFILE

• A strong, adaptable writer who thrives in creative environments.
• Confident working collaboratively with multiple teams and stakeholders.
• Highly organised and comfortable managing several projects at once.
• Detail-oriented, proactive and able to work effectively under pressure.
• Strong communicator with a genuine interest in fashion, design and luxury culture.
• Comfortable working weekends and evenings as necessary.
• Proven experience as a journalist or brand writer with strong conceptual skills.
• A diverse portfolio of campaign and brand work, ideally within fashion or luxury.
• Experience writing press releases, campaign messaging and leadership communications.
• Experience working with talent and crafting materials intended for high-profile individuals.
• Excellent organisational and problem-solving skills.
• Ability to work both independently and collaboratively.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.