Influencer Marketing & Communications Lead

INFLUENCER MARKETING & COMMUNICATIONS LEAD
Wimbledon, London - Hybrid (50% of time working from home)

As Influencer Marketing & Communications Lead, you will drive advocacy excellence for iconic brands at Coty, offering strategic ownership, creativity and global visibility.

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

In this role, you will lead the influencer marketing and communications strategy and delivery across key Coty UK brands, owning advocacy vision, execution and results.

You will drive earned and paid influencer activities, oversee budgets, manage team performance and partner cross‑functionally to deliver cultural relevance, commercial impact and high‑quality brand storytelling.

Your main focus:

Strategy

• Lead influencer marketing vision across prestigious brands, and strategically develop plans for local activations
• Spearhead the advocacy strategy for the UK launch of a brand new brand category

Execution & Performance

• Deliver immersive brand experiences with content at the core by building relationships with top-tier influencers and media
• Track EMV and performance metrics using data, dashboards and learnings to optimise ROI across earned and paid initiatives

Leadership & Collaboration

• Lead, coach and develop our fantastic Influencer & PR team
• Partner closely with Brand, Digital, E‑commerce and Global teams
• Ensure advocacy plans align with the broader commercial and marketing objectives
• Oversee the influencer marketing and PR budget

Working for Coty means working in a fearless, diverse and performance‑driven environment where creativity, kindness and accountability go hand in hand.

The team consists of approximately 14 PR and Communications professionals, and you will work closely with Brand Marketing, Digital, E‑commerce, Global Advocacy and Finance teams.

We pride ourselves of having a collaborative, creative and supportive team.

“We work at speed, back each other fully and celebrate big wins together.” - PR & Communications Team Member.

From high‑profile launches to unforgettable influencer events, no two days are the same, and that’s what makes this team so energising.

YOU ARE A COTY FIT

You like to drive impact through creativity and data. As an experienced Influencer Marketing & Communications Lead, you work autonomously, think strategically and thrive in fast‑paced, international environments.

Other than that, you:

• Bring senior experience in influencer marketing within beauty or cosmetics
• Have proven people leadership and team development capability
• Own budgets and manage performance with strong analytical skills
• A sound understanding of social media platforms and the paid, owned and earned eco-system
• Build strong relationships with UK influencers, agencies and external stakeholders

What we offer:

As our Influencer Marketing & Communications Lead, you will have a wide range of benefits:

• Have a flexible work pattern with our omni-working policy, where you can work 50% of your time at home, and 50% in our Wimbledon office.
• Day off on your Birthday
• Life Assurance & Income Protection
• Corporate Eye Care Scheme
• Access to discounted Coty merchandise via employee website
• Employee Assistance Programme
• Generous leave policy, including but not limited to: gender neutral parental leave, personal leave, volunteering leave.
• Dedicated ERGs to promote DE&I in the workplace
• Salary sacrifice schemes: Cycle to Work, Season Ticket Loan, Nursery Benefit

Recruitment Process:

• An online introductory meeting with the Talent Acquisition Manager.
• A first online interview with the hiring manager.
• A second interview in person, including a task.
• If everything went well, you will receive an offer with the terms of employment

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.