CRM Executive

About Us:

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. Four decades later, we’ve evolved into a destination for elevated style, exceptional craftsmanship and impeccable quality. Our love for fashion centres around timeless, luxurious designs that slip effortlessly into any well-curated wardrobe, all at an attainable price point.

The role

An exciting opportunity has arisen for an experienced CRM Executive to join the Karen Millen Marketing team, working collaboratively with the e-commerce, marketing and creative teams, in engaging and retaining our customers across email and app. The role is responsible for planning, developing, sending and reporting on multiple emails and push notifications each week, and will work closely with the rest of the Brand, specifically Marketing, Creative and E-Commerce.

What you’ll be doing:

• Email briefing, creation, sign-off and delivery: Lead on the creation and delivery of all emails.
• Ownership of the email and push notification plan: Lead discussions on and development of the plan for email and PN.
• Weekly and Monthly Reporting & Analysis: Provide support in reviewing campaign performance and implementing optimisation suggestions.
• Build and manage lifecycle journeys within Bloomreach, continually identifying opportunities to refine existing campaigns or introduce innovative new ones.
• Implement data-driven personalisation strategies to deliver relevant, engaging communications tailored to customer preferences and behaviours.
• Test-and-Learn Plan: Take ownership of the CRM test-and-learn plan, driving continuous improvement through structured testing methodologies.
• Develop and refine advanced segmentation strategies, including RFM models, to ensure precise targeting and drive key metrics such as open rates, conversion, and customer retention.
• Market Research & Innovation: Monitor industry trends and competitors, proactively suggesting innovative approaches to maintain a competitive edge.

More about you

• Analytical & Data-Driven : You have a passion for data and the ability to translate it into actionable insights that drive campaign success.
• Lifecycle Expertise : Proven experience in developing and optimising lifecycle and trigger campaigns.
• Organised & Process-Oriented : Highly organised, with a keen eye for detail and a commitment to delivering flawless campaigns.
• Customer-Centric Thinking : You prioritise the customer journey, ensuring every communication is relevant, personalised, and impactful.
• Creative Problem-Solver : You thrive in a fast-paced environment and proactively seek out new ideas and approaches to improve results.

WORKING WITH US 

Here at Debenhams Group we have a diverse brand portfolio across 5 core brands (boohoo, boohooMAN, Prettylittlething, Karen Millen and Debenhams), a marketplace model and a financial services business - it’s fairly busy!

We don’t stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 

Be bold. Be creative. Be a community. 🚀



WHAT HAPPENS NEXT

1. If we believe you could be a great fit for the role, we’ll invite you for an informal conversation via phone or Microsoft Teams with a member of our Talent Team
2. If successful, you’ll then meet with the Line Manager to discuss your experience in more detail and explore the value you can bring to the team
3. Most of our hiring processes consist of two stages. You may also be asked to meet with Senior Leadership and/or present a task/project

Why join us (Benefits, subject to level and eligibility) 

• Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance 

• Access to an on-site gym (Techno Equipment) and free weekly yoga and fitness classes 

• 40% discount across four brands and 20% off at Debenhams 

• A comprehensive wellbeing package to support your health and lifestyle 

• Some of our offices are dog-friendly, so your furry friend can join you at work 

• Ongoing learning and development opportunities with great internal career progression 

• On-site canteen serving breakfast, lunch, snacks, and hot drinks daily 

• Free season ticket loan 

Please note we will be reviewing applications W/C 2nd June so will get back to all applications as soon as possible.

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