Sr. Director of Sales - EMEA

Drive growth, lead with purpose, and shape the future of safety and compliance training.

About HSI
HSI is a global SaaS company dedicated to helping organizations simplify safety, compliance, and workforce management. Our platform empowers businesses to keep their teams safe, trained, and compliant—across industries and geographies.

As part of our continued global expansion, HSI is investing heavily in the EMEA region, supporting product lines including Skillko , HandsHQ , and Donesafe . This portfolio will continue to evolve as HSI grows and integrates additional European brands.

The Role
We’re looking for an experienced, hands-on Senior Director of Sales to lead HSI’s growth across the EMEA region. This role is ideal for a process-driven SaaS sales leader who thrives in dynamic, high-growth environments, excels at building scalable sales frameworks, and knows how to coach and develop high-performing Account Executives.

You’ll report directly to both the Chief Revenue Officer and Regional General Manager , owning day-to-day sales execution while contributing strategically to the go-to-market approach across multiple product lines.

This is an exciting opportunity to lead in a fast-moving, acquisition-driven organization—helping unify and scale HSI’s sales presence across EMEA.

Location
This is a remote-first position, with occasional travel. Candidates should be based in the UK or Ireland with easy access to a major airport.

Key Responsibilities

Sales Leadership & Execution

• Own and execute a scalable, structured sales process with clear pipeline rigor
• Set and manage team and individual targets with strong forecast accountability
• Support reps through complex deals and ensure call cadences and activity benchmarks are consistently met
• Deliver consistent revenue growth through strong pipeline management and team performance
• Collaborate with leadership to refine the GTM strategy as we expand across sectors

Team Management & Coaching

• Build, coach, and lead a team of high-performing B2B AEs, providing tactical coaching and performance management
• Foster a results-oriented, feedback-driven culture focused on ongoing skill development
• Identify skill gaps and lead regular sales training, role plays, and performance check-ins

Customer & Market Engagement

• Build and deepen relationships with key customers and prospects
• Guide the team in targeting mid-market and enterprise clients in high-risk sectors (construction, logistics, energy, manufacturing, etc.)
• Identify and pursue new market opportunities across sectors and geographies
• Champion the voice of the customer internally to support product and marketing alignment

Cross-Functional Collaboration

• Collaborate with Marketing, Product, and Customer Success to ensure go-to-market alignment
• Contribute to product feedback and positioning through market insights and client input

Operational & Financial Management

• Lead weekly pipeline reviews and forecast calls with rigor
• Ensure proper use of CRM (Salesforce) and sales enablement tools
• Track key metrics, report on performance trends, and contribute to revenue planning

Requirements

• 7+ years of experience in B2B SaaS sales, including at least 3 years in a sales leadership role

• Proven success managing and scaling remote or hybrid sales teams
• Deep understanding of the UK/Ireland business landscape and regional buying behaviors
• Strong track record in pipeline forecasting, deal strategy, and driving process accountability
• Experience selling into complex or regulated industries such as utilities, logistics, health & safety , or workforce compliance (preferred, not required)
• A track record of coaching and developing Account Executives , with an emphasis on skill growth and performance
• Experience managing complex sales cycles and navigating enterprise-level customer needs
• Comfortable leading through ambiguity while implementing structure, rigor, and repeatable processes
• Proficient with CRM systems (Salesforce preferred) and confident using data to drive decision-making
• Experience with tools like DealHub, Gong, Hubspot, or Salesloft is a plus
• Genuine passion for helping businesses build safer, smarter, and more compliant workplaces
• Familiarity with sales methodologies such as MEDDIC, Challenger, or similar frameworks
• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred)

Benefits

• Lead a high-impact regional team with strong momentum and market potential
• Be part of a fast-growing global company committed to workplace safety and compliance
• Competitive base salary + performance bonus + opportunity for advancement
• Inclusive, mission-driven culture that values autonomy and action