Product Marketing Manager

Who are Picnic & what do we do?

Picnic's mission is to create a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. We're a fast-growing, founder-led start-up, passionate about making digital ads work better for everyone.

Now, we’re looking for a Product Marketing Manager to help us connect the dots between product, commercial and marketing - shaping the way our products go to market, creating compelling stories, and delivering measurable impact.

What will you be doing as Product Marketing Manager at Picnic?

You’ll work closely with our Product and Commercial teams to define and execute Picnic’s go-to-market (GTM) strategy for new and existing products. This is a strategic and hands-on role with a strong focus on positioning, messaging, content, lead generation and sales enablement.

Broad Responsibilities include:

• GTM Strategy: Define our go-to-market approach for product launches and features - helping ensure we're reaching the right people, with the right message, through the right channels
• Positioning & Messaging: Develop clear, compelling and differentiated product messaging that speaks to the pain points our clients face
• Content Creation: Produce sales tools, pitch decks, one-pagers, case studies and more that drive sales conversations
• Lead Generation: Work closely with the wider Marketing team to produce campaign content that drives high-quality MQLs - measuring success through pipeline impact and conversion metrics
• Sales Enablement: Arm the Sales team with what they need to win - training, collateral, and insight that helps close deals faster
• Customer & Market Insight: Work with our Product and Sales teams to gather customer feedback, competitor intelligence and market insights to inform product positioning
• Cross-Functional Collaboration: Act as the glue between Product, Sales and Marketing - ensuring alignment from ideation to launch to growth

Requirements

Who are we looking for?

We’re looking for someone who gets excited about translating complex product features into powerful, benefit-led messaging. Someone who understands B2B dynamics, thrives on solving customer problems, and wants to build a marketing function that delivers real business value

You will ideally have:

• 2+ years experience in a B2B product marketing or growth-focused marketing role
• A strong understanding of GTM strategy, sales enablement and content-led demand generation
• Exceptional writing and storytelling skills - you can distil technical ideas into compelling narratives
• A strong grasp of marketing performance metrics (e.g. MQLs, conversion rates, pipeline influence)
• Confidence collaborating across teams
• We’re especially interested in candidates with experience in programmatic advertising

You will definitely be:

• A strategic thinker who’s not afraid to get your hands dirty to make things happen
• Data-informed, results-driven and highly curious
• Proactive, self-motivated and comfortable in an evolving start-up environment
• Comfortable switching between high-level thinking and day-to-day execution

Benefits

Why will you want to work for Picnic?

We’re a small but mighty start-up with big ambitions - and we’re just getting started. You’ll join a team that cares deeply about its mission and gives you the space to shape your role.

We care about:

• Making bold decisions to drive growth & scale
• Staying open-minded, creative & curious
• Working closely across functions to tackle hard, meaningful problems
• Trusting each other, learning fast, and failing safely

What can Picnic offer you?

We’re proud to have been recognised by Culture100 and Flexa for being one of the best and most flexible small businesses to work for. We offer:

• A flexible, hybrid working setup (we’re usually in the office a few times a week, so being within reach of London Bridge is important)
• 33 days holiday (inclusive of Bank Holidays), plus additional Christmas shutdown
• Private Medical Insurance
• Picnic Pension Contribution
• Inclusive Parental Leave Policy
• A great co-working space, regular socials & off-sites, Picnic Thursdays, Summer Fridays and Work-from-Roam opportunities

£40–50k salary range depending on experience