Director, Regional Marketing UK

Wagestream is on a mission to bring better financial wellbeing to frontline workers.

We partner with some of the world’s most famous employers, like Bupa, Burger King, Green King and the mighty NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world's leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.

You’d be joining a team of over 200 passionate, ambitious people, across Europe and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

This leader will be responsible for leading the regional marketing efforts for our UK market. They will be responsible for developing and implementing a robust demand generation plan, including integrating digital, content, and regional marketing initiatives to maximise brand exposure and pipeline generation.

What will you be doing?

• Strategic planning and execution of a 6-12 month multi-channel demand generation plan
• Planning and execution of both online and offline events (webinars, and F2F events), including direct mail, email and nurture campaigns
• Pipeline generation and management including weekly pipeline creation, pipeline funnel management, closed loop marketing, tracking and reporting
• Performance analysis and reporting by tracking and analyzing key performance indicators (KPIs), measure campaign effectiveness, and provide data-driven insights to improve results
• Budget Management of regional marketing budgets to ensure cost-effective marketing investment and ROI
• Cross-functional collaboration, fostering and creating strong connections with sales, marketing, and product teams to align strategies and maximise impact
• Team leadership of 3-5 marketing managers providing strategic direction, guidance, accountability and delivery of programs, while nurturing and developing the team

What experience might you have?

• Strategic thinking: Ability to develop and implement short to medium term demand generation strategies, and adjusting as business scales
• Data analysis and interpretation: Strong data drive leader with proven ability to analyse data, identify trends, and make data-driven decisions
• Communication and collaboration: Excellent communication, interpersonal, and collaboration skills to effectively work with cross-functional teams
• Project management: Strong project management skills to oversee campaign execution and ensure timely delivery
• Marketing automation and CRM Experience: experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Hands on leader, that can play the role of player, coach - someone that is excited to roll their sleeves up
• Minimum 10+ years experience, with 4+ years in a people management role

Working Policy: Hybrid, with three office days per week

Location: Central London

Benefits:

• 25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
• 10 days Annual Leave Buy-Back scheme
• 24 weeks' paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months service
• Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments
• Sabbatical scheme
• Paid leave to volunteer
• Private Healthcare including comprehensive mental and physical coverage
• Salary sacrifice to pension scheme
• Season Ticket Loan
• The best benefit of all, access to Wagestream!
• Access to Salary Sacrifice Schemes via ThanksBen: THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value

Additional:

• Workplace nurseries
• Cycle to Work
• Home and Tech Scheme

At Wagestream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Wagestream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.