Product Marketing Manager

About Plum

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

About the role

We’re looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones.

You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.

Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for.

This is a great opportunity if you’re looking to grow into a bigger product marketing role. You’ll get mentorship and ownership, but you’ll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.

What you’ll do

Lead go-to-market strategy

• Own GTM planning and execution for savings and investment products
• Develop user-informed messaging and positioning frameworks
• Support pricing and packaging decisions
• Align cross-functional teams to deliver cohesive GTM plans

Be the voice of the customer

• Understand user engagement patterns and unmet needs
• Feed customer insights into product strategy and roadmap

Drive growth and adoption

• Refine customer segmentation and identify high-value user groups
• Execute campaigns with CRM and Performance teams that drive adoption
• Own competitive intelligence and deliver actionable insights

Ensure execution excellence

• Maintain consistent messaging across all touchpoints
• Track product marketing KPIs and optimise based on learnings
• Act as an internal product expert and advocate

Requirements

• Have 2+ years of relevant experience in product marketing in high-growth and fast-paced environments
• Are customer-obsessed and insight-driven. You dig into data and research to understand what makes people tick
• Can craft clear, compelling messaging that speaks to real customer needs
• Have strong communication skills and can build relationships across Product, Marketing, and Engineering
• Know your way around a go-to-market plan and understand the product & customer lifecycle
• Can balance creativity with analytical thinking, using data to guide and measure your work, and always be on the lookout for new opportunities to tackle customer problems
• Proficiency in using data and insights to inform product and GTM strategy
• Experience in B2C product marketing is required
• Experience in Fintech, Gaming and subscription-based companies is a plus