Growth Marketer

About CASA by JJ

CASA by JJ is a fast-growing London luxury homeware and lifestyle brand celebrated for its refined aesthetic, timeless design, and commitment to exceptional craftsmanship. Born from a deep appreciation for home and heritage, our collections span soft furnishings, tableware, and lifestyle accessories—each piece thoughtfully designed to bring elegance and warmth to everyday living.

With a loyal following that includes design lovers and discerning clients worldwide, we're on an exciting growth journey. As a direct-to-consumer brand rooted in Chelsea, we combine creative ambition with entrepreneurial energy, building something truly special in the world of luxury homeware.

The Role

We're looking for a hands-on Growth Marketer who can turn visibility into measurable growth—combining creative experimentation with data-driven decision-making. This is a hybrid strategic + executional role, perfect for someone who loves both analyzing data and testing bold ideas.

Working three days a week (Tuesday–Thursday) in our Chelsea studio, you'll drive customer acquisition, retention, and revenue growth across digital channels. You'll work directly with the founder and our creative team to design, run, and optimize campaigns that grow our customer base efficiently. If you have DTC e-commerce experience and thrive in startup environments, this is your opportunity to make a real impact.

What You'll Be Doing

Growth Strategy

• Define and execute digital growth strategy across paid, owned, and earned channels

• Identify and prioritize the most effective growth levers (Meta Ads, Google Ads, influencer partnerships, etc.)

• Manage and optimize marketing funnel performance (CAC, LTV, ROAS, conversion rate)

Acquisition

• Plan and run paid media campaigns while managing our digital agency (Meta, Google, TikTok)

• Collaborate with content and creative freelancers to produce high-performing ad assets

• Develop and test cost-effective growth hacking techniques

• A/B test creatives, copy, audiences, and landing pages to drive lower CAC

Retention & CRM

• Manage and optimize email/SMS marketing (Klaviyo)

• Develop retention strategies: welcome flows, post-purchase, reactivation campaigns

• Work with the team to boost repeat purchase rates and referral performance

Analytics & Optimization

• Track and report on key growth KPIs weekly (CAC, ROAS, CPA, conversion)

• Use tools like Google Analytics 4, Shopify Analytics, and Meta Ads Manager

• Translate insights into actionable experiments and clear next steps

Collaboration

• Work alongside the founder, designer, and social/content team

• Brief creative assets, copy, and influencer partners while tracking KPIs

• Present growth experiments and results to the wider team monthly

What We're Looking For

• 3-5+ years' experience in performance or growth marketing, ideally in DTC/e-commerce

• Proven track record managing campaigns with measurable ROI in lifestyle brands

• Comfortable using Shopify, GA4, Klaviyo, and Meta Business Suite

• Data-driven and fluent in A/B testing, CAC/LTV analysis, and conversion optimization

• Creative mindset—can brief and evaluate great content (especially short-form video)

• Strong communication and collaboration skills; thrive in startup environments

• Startup or scale-up experience where you've driven real growth

Nice to Have

• Experience in luxury homeware, fashion, or lifestyle sectors

• Track record with growth hacking and cost-effective acquisition strategies

• Agency experience working across different clients

• Knowledge of influencer partnerships and user-generated content strategies

Why Join Us

• Shape the growth roadmap of a fast-moving luxury lifestyle brand

• Work directly with the founder in a creative, dynamic startup environment

• Flexible part-time schedule (3 days/week: Tuesday–Thursday in Chelsea)

• Competitive salary based on experience

• Opportunity to scale into a full-time Head of Growth role as the business grows

• Staff discount on all CASA by JJ products

• Make an immediate and lasting impact on our business trajectory

How to Apply

Please submit your CV via the Careers Page, highlighting campaigns you've managed and their results. A cover letter is advantageous, and we'd be delighted if you also choose to submit a short video telling us why you'd be a perfect fit.

We're reviewing applications now and moving quickly to find the right person.