Social Media Lead

Skin + Me is a mission-driven start-up with seriously big skin goals.

We're looking for an experienced and strategic Social Media Lead to head up our organic social media function across all + Me brands. You’ll play a key role in shaping the voice of Skin + Me across our social platforms, driving engagement, growing our community, and ensuring we show up with creativity, relevance, and purpose every day. 

This is a hybrid working role with three days a week in our Paddington HQ (Mon,Tues,Fri) and two days remote.

What you’ll do:

• Own and evolve a platform-specific social strategy that drives organic growth, community connection, and long-term brand equity
• Use data and insights to continuously optimise content, engagement, and growth strategies
• Line-manage our team of 2 Social & Content Executives and oversee the broader Community Team

• Lead the planning and briefing of engaging, social-first content with support from our creative and copy teams
• Ensure consistent brand tone of voice, messaging, and visual identity across platforms

• Plan and execute brand-led and reactive social campaigns, including product launches and key calendar moments via collaboration with internal teams across broader brand, performance, and CRM
• Manage community guidelines and tone, ensuring brand values are upheld at all times

• Develop and implement a UGC strategy that taps into real customer advocacy and builds pipelines for content featuring real customers
• Keep up with emerging trends, platform updates, and audience behaviours

• Support the business in navigating brand reputation issues on social, handling community feedback and escalation with professionalism

Who you are:

• You’re an experienced Social Media Lead, ideally with a background in a fast-paced DTC, beauty, or wellness brand
• You back your ideas with data and always look for ways to measure, test, and improve
• You can balance creativity with commercial impact
• You live and breathe social media and have an instinctive understanding of platform nuances and trends - especially TikTok, Instagram, and emerging channels
• You’re a team player who thrives in a cross-functional environment and knows how to influence without ego
• You’re comfortable managing multiple projects with tight deadlines, adapting quickly and staying calm under pressure
• You care deeply about tone, aesthetics, and brand integrity, and know how to translate that into meaningful social presence
• You’re confident managing people, inspiring your team, and helping others do their best work

Why should you join Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance.
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it.
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that. 

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com. 

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?