Head of Consumer Communications

Contract : Permanent
Location: London Sedley Place or Nottingham Support Office
Closing date: 19th Feb 2026
Recruitment Partner : [email protected]

What you'll be doing

Boots, one of the UK’s most trusted and respected retail brands, is seeking a driven, resilient and highly strategic Head of Consumer Communications. The successful candidate will be deeply experienced in consumer communications, with a proven track record of delivering creative and newsworthy campaigns for high-profile brands and landing strong, proactive stories.
Comfortable with operating in an exceptionally fast-paced and ever-evolving retail landscape, the role requires combining traditional PR approaches with innovative high-impact storytelling, to shape media and influencer perception and excite customers about the many reasons to shop with and visit Boots.

Key responsibilities

• Strategic Leadership: Develop, drive, and execute Boots’ consumer communications strategy, ensuring consistent alignment with business objectives and brand values. You will need to anticipate market trends, seize opportunities and respond decisively to the news agenda
• Campaign Delivery: Spearhead the planning and execution of innovative, effective consumer PR campaigns that resonate with key audiences. Measure and report on impact, ensuring Boots remains front of mind in a crowded market
• Team Leadership & Development: Lead, inspire, and challenge a high-performing PR team. Set ambitious targets, foster a culture of excellence and ensure exceptional delivery against stretching KPIs
• Media relations: Develop and nurture strong relationships with key media and influencer contacts to maximise positive outcomes and shape favourable perception of the brand
• Stakeholder Engagement: Cultivate and sustain positive relationships with senior internal stakeholders, external agency partners and key opinion leaders. Influence at the highest levels, acting as a trusted spokesperson
• Continuous Improvement: Challenge the status quo, drive step-change improvements, and ensure Boots is ahead of the curve with how it shares its stories
• Reputation Management: Act as a brand guardian, proactively managing Boots’ reputation. Navigate high-pressure situations, delivering effective responses under tight deadlines

What you'll need to have

• Significant senior-level PR and communications experience in a fast-moving consumer-facing environment (retail, FMCG, or similar)
• Proven track record in leading, shaping and delivering large-scale PR campaigns in-house alongside strong and creative day-to-day storytelling
• Exceptional leadership skills, with a demonstrable ability to motivate, coach and develop teams
• Brilliant media operator with excellent relationships across a wide variety of consumer, news, broadcast and trade publications, and well connected amongst relevant influencer population
• Outstanding written and verbal communication abilities, with exceptional attention to detail and strong judgement
• Demonstrable confidence and credibility in influencing media and key stakeholders at all levels, securing buy-in for PR initiatives and acting as a trusted spokesperson
• Strong commercial acumen and analytical skills, with the ability to measure PR effectiveness and ROI
• Ability to thrive under pressure, managing competing priorities in a fast-paced environment.
• Resilient, curious, creative, agile and unflappable in the face of challenge
• Relevant degree or professional qualification in PR, communications or journalism preferred

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

About The Boots Group

The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries - including the UK, Ireland, Thailand and Mexico. The Boots Group brands - including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare - are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.
Be Brilliant with Boots