Marketing Copywriter

Marketing Copywriter

Currys London Campus at Waterloo
Permanent
Full Time
Grade 3

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

As a Marketing Copywriter at Currys, you’ll shape how millions of customers discover and understand the latest tech. You’ll craft compelling, creative and brand-led copy for industry-leading campaign toolkits. And you’ll mentor more junior copywriters in the Marketing Copy team.

You’ll be an active champion of the TechTalk blog, writing and building articles to meet KPIs. You’ll provide copy support wherever it is needed – from CRM to Content. You’ll be a Currys Tone of Voice expert across the business, taking ownership of briefs and making sure that Currys speaks with one voice. You’ll work with Creative Productions to ensure a smooth flow of campaign and BAU copy, ensuring deadlines are met to an exceptional standard.

Key Responsibilities:

Accountability:

• Marketing Copywriting - Create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines
• Content copywriting - Work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages
• Reviewing and editing - Proofread, edit and provide feedback on copy created by colleagues in Marketing team and agencies
• Headline writing - Work with Marketing Copywriting Manager and Senior Copywriters to campaign headlines that score highly and deliver messaging
• Briefing - Create good relationships with Creative Productions and brief holders to deliver messaging and consistently high quality work

Key Relationships:

• Creative Productions
• Studio
• CRM
• Online
• Content Team
• Promo Planning
• SEO Team
• Retail
• Services
• B2B
• iD Mobile
• ATL

Key Performance Indicators:

• Campaign headlines receive high scores and positive feedback from business
• Support in the creation of campaign toolkits that wow customers and serve marketing channels
• Drive TechTalk traffic, improving SEO performancer
• Support in creation of rich content to support customers and improve conversion

Required Skills & Experience:

• 3+ years’ copywriting experience, ideally within retail, consumer tech or editorial
• Strong portfolio demonstrating a range of editorial and campaign copy
• Familiarity with project management tools (e.g. Wrike, Jira, Trello) a plus
• Familiarity with Content Management Systems (e.g. Amplience) a plus
• Proven ability to craft creative, persuasive, benefit-driven copy
• Exceptional command of grammar, spelling, and style, with an ear for brand tone
• Ability to adapt to multiple platforms, balancing creativity with conversion
• Strong editing and proofing skills with a meticulous eye for detail
• Must be able to form good working relationships with clients and have stakeholder management skills
• Comfortable writing for SEO and AIO
• Must be able to work autonomously and as part of team
• Fantastic working knowledge of production tools, CMS

Why join us:

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.