Social Media Manager

About Rocco Forte Hotels

At Rocco Forte Hotels, we are a family of twelve individual properties, each with its own unique character and style, yet all united by the Forte family’s signature approach to service and hospitality. We pride ourselves on creating exceptional experiences for our guests, defined by genuine warmth, refined elegance, and a deep connection to each hotel’s local culture.

Your Key Responsibilities

We are seeking a talented and strategic Social Media Manager to join our London-based head office team. The Social Media Manager will be instrumental in strengthening, shaping and elevating our brand presence across all brand social platforms, ensuring that our voice reflects the refinement, creativity, and excellence of a luxury hospitality company.

Strategy & planning

• Develop and implement a brand-led social media strategy that enhances visibility, engagement, and commercial goals across all hotels.

• Design innovative campaigns that bring the brand’s stories, properties, and people to life while reinforcing our luxury positioning.

• Build, maintain and manage a comprehensive content calendar aligned with brand and marketing initiatives to ensure timely and coordinated execution across platforms.

Content creation & management

• Curate, produce, and oversee high-quality visual, video, and written content tailored to each channel and audience segment.

• Ensure all content reflects the brand’s voice, aesthetics, and standards of excellence.

• Collaborate with internal teams, creative partners, and agencies to source, design, and refine content.

Community engagement & reputation

• Oversee day-to-day publishing and community management across platforms.

• Monitor brand mentions and conversations, ensuring timely and appropriate engagement with audiences.

• Safeguard the brand’s reputation by identifying issues and escalating when required.

Collaboration & partnerships

• Partner with regional social media teams to adapt global brand guidelines into locally relevant campaigns

• Work closely with CRM, Brand, PR, and Digital teams to amplify campaigns, events, partnerships, and media coverage.

• Guide and support hotel-level social media activity, ensuring alignment with group-wide strategy and tone.

• Build and maintain relationships with influencers, creators, and brand partners who resonate with the brand’s values.

Performance & insights

• Track, analyse, and report on key performance indicators, offering actionable insights for optimisation.

• Monitor competitor activity, industry trends, and emerging platforms to identify opportunities for growth and innovation.

• Manage the social media boosting strategy and the ongoing optimisation to increase relevant social media reach and engagement.

Training & best practice

• Provide best practices, guidance, training, and toolkits to hotel teams to elevate their social media execution.

• Share best practices and updates on evolving digital trends to strengthen the group’s collective social expertise

Who we are looking for

We are seeking an enthusiastic and dedicated individual who is passionate about celebrating the individuality of our hotels and guests. We are looking for a Social Media Manager who brings:

- Proven experience managing social media within luxury, hospitality, or lifestyle brands, with a strong understanding of the luxury consumer mindset and how to engage this audience effectively.

- A highly creative storyteller with exceptional copywriting and visual content skills, a refined eye for aesthetics, and a strong sense of brand consistency.

- Confident in using social media management and analytics tools, with the ability to interpret performance data and translate insights into clear, actionable strategies.

- Organised and proactive, capable of managing multiple projects and stakeholders in a fast-paced, cross-functional environment.

- A collaborative team player with excellent communication skills; fluency in English is essential, with additional European languages considered an advantage.

Why join us at Rocco Forte Hotels?

Our Team Members are our greatest asset, and we strive to create a fun, engaging work environment. We are committed to giving our Team Members the skills and support required to deliver unrivalled service, and most importantly, to grow in their careers. Our benefits include: - Discounted rates at any of our 5-star properties - Various F&B and Spa discounts - Learning and development opportunities

Ready to take the next step in your career? Apply now to become a part of Rocco Forte Hotels' great world-class team who will support you and make you feel like you are one of the family.