Founding SDR

Job Description

At ReCulture, we’re not your typical recruitment agency. We’re talent matchmakers - connecting top talent with environments where they’ll thrive. Our approach goes beyond the surface, focusing on behaviours and values as much as skills. Partnering with clients like an in-house team but moving at the speed of an agency, we deliver long-term impact by ensuring the right values fit.

Job Title: Founding SDR – Enterprise Retail

Location: London, Hybrid (Paddington)

Salary: £45-50,000 base, £40,000 OTE (On-Target Earnings)

Are you an SDR with a passion for AI-powered conversational commerce and a hunger for ownership and impact? We’re hiring on behalf of a VC-backed start-up transforming enterprise retail engagement through cutting-edge AI. As an early-stage SDR, you will co-create a repeatable playbook and play a pivotal role in shaping the company’s go-to-market strategy. Reporting directly to the CEO, this high-impact position demands strong business acumen, a consultative approach, and proven experience in B2B sales, ideally within AI/SaaS conversational commerce with enterprise or retail clients.

About the Role

As the Founding Sales Development Representative, your role will involve:

• Strategic Account Targeting: Identifying mid-market and enterprise retail accounts with stakeholders; researching needs and mapping out key contacts.
• Multi-Channel Outreach: Developing and executing personalised outreach strategies via LinkedIn, email, and cold calls using tools like HubSpot, Apollo, Clay, and Instantly.
• Multi-Thread Engagements: Expanding account relationships to include higher-level decision makers and champions. Key personas include CRM Directors, Marketing Directors, Customer Experience Directors, and Omnichannel/E-commerce Directors.
• Driving Deal Momentum: Qualifying leads, supporting pipeline progression with tailored messaging and timely touchpoints, and handing off sales-ready opportunities to Account Executives.
• Sales Playbook Creation: Partnering with the CEO and senior leadership to document and refine a scalable, data-driven outreach playbook.
• Collaborating on Marketing: Ensuring alignment with marketing activities, including sponsorships, events, ads, and webinars, to amplify pipeline impact.

What We’re Looking For

They seek a strategic, creative thinker with strong sales expertise. The ideal candidate will have:

• Experience: Minimum 2 years in a B2B SDR or BDR role, with a proven track record of meeting or exceeding activity, pipeline, and conversion targets, preferably within AI/SaaS conversational commerce or enterprise retail.
• Sales Expertise: Familiarity with selling SaaS to enterprise or retail clients; consultative approach able to engage C-level and director-level stakeholders with clear ROI focused value propositions.
• Analytical & Creative Mindset: Ability to design, execute, and analyse personalised outreach experiments for continuous optimisation.
• Tools Proficiency: Hands-on experience with HubSpot or Salesforce, Apollo or Outreach, Clay or LinkedIn Sales Navigator.
• Drive and Initiative: Eagerness to co-build a scalable sales playbook, iterate rapidly, and explore AI’s potential in SaaS.
• Collaborative Spirit: Team-oriented, proactive in shaping processes and contributing to a high-growth environment.

What You’ll Get

• Competitive Compensation: £45-50,000k base salary, £40,000 OTE
• Clear Progression
• Equity Options: Meaningful equity to share in the company’s success

Why Join?

This is an extraordinary opportunity to join a fast-growing start-up at a pivotal stage. You’ll work closely with a small, high-impact team to shape the future of enterprise retail engagement. The company values creativity, human relationships, and impactful work, offering an unmatched chance to grow with a mission driven team.

ReCulture endeavour to be outstanding as a diverse and inclusive employer and are fully committed to present the best candidates for the role irrespective of background. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.