Lead Analyst - Independent Media Agency

Lead Analyst – Marketing Analytics & Effectiveness

Independent Media Agency

Salary: up to £70,000 + benefits | London | Hybrid

Working with a high-performing independent media agency, this is a pivotal Lead Analyst position sitting at the centre of data, effectiveness and commercial decision-making. You’ll be building models that answer real business questions not vanity metrics, influencing where brands invest, which markets they enter, and how media drives growth.

To excel at this role you will need the following experience

• Solid Python skills – comfortable writing code for data manipulation, modelling, and automation.
• Pragmatic problem-solver who defaults to the simplest solution that works, not the most technically impressive one
• Able to translate analytical findings into a clear narrative, comfortable presenting to clients and non-technical stakeholders.

Company & Benefits – Why this is worth your time

• Independent agency with a genuine point of difference combining media, data and behavioural science
• Strong investment in analytics, effectiveness and modelling capability
• Exposure to UK and international clients across multiple sectors
• Real influence on senior client decisions and new business strategy
• Clear progression path with scope to help mentor and shape a growing analytics team
• Flexible working, strong wellbeing support and standout training opportunities

Role & Responsibilities

• Lead business modelling and forecasting to support high-value marketing decisions
• Build and evolve measurement frameworks across short, medium and long-term performance
• Turn complex datasets into clear, commercially actionable insights
• Work across MMM, effectiveness and broader measurement challenges
• Collaborate with planning, activation and client teams to drive integrated thinking
• Play a key role in new business pitches and strategic growth projects

Skills & Experience Required

• Strong background in marketing analytics, data science or media effectiveness
• Proven experience in modelling, forecasting and statistical analysis
• Solid understanding of regression techniques and data interpretation
• Experience building measurement frameworks or solving effectiveness challenges
• Confident presenting complex outputs to non-technical stakeholders
• Exposure to MMM, geo-testing or incrementality work is a strong plus
• Python or similar analytical tools beneficial, not essential

This is not a dashboard role. If you’re serious about influencing strategy, owning modelling work that drives investment decisions, and stepping into a more senior, commercially impactful position, this is it.