AV Account Director

Audio Visual Account Director

Overall Purpose of the AV Director Role:

• Design & deliver best-in-class AV strategies that drive growth for our clients across both brand and performance investment, ensuring campaigns are effective across Linear TV, BVOD, CTV, Radio, Audio and Cinema.
• Plan and buy AV campaigns end-to-end, taking accountability for overall channel performance. Lead and upskill the team on AV best practice — from audience targeting and media optimisation to trading negotiations and campaign delivery.
• Demonstrate strong platform knowledge across key TV and audio systems such as Caria, TechEdge, Adwanted (formerly DEN), Radiocentre. Show curiosity and willingness to expand understanding of emerging buying platforms (DSPs), including understanding of CTV and digital audio environments.
• Develop test & learn frameworks to continually improve channel performance — spanning areas such as creative optimisation, cross-channel measurement, advanced data applications and audience segmentation.
• Build and maintain senior client relationships , acting as the strategic AV lead. Partner closely with clients to understand their business challenges, identify opportunities for growth across AV touchpoints, and deliver measurable results against their brand and performance objectives.
• Lead the AV discipline at Bicycle , collaborating with the Head of AV, Commercial Director and Head of Activation, to evolve our AV proposition — from new trading models and partnerships to innovations in measurement and cross-channel integration.
• Work closely with the wider activation team (digital i.e programmatic etc) to streamline internal processes, enhance collaboration across digital and offline channels, and ensure our AV delivery is efficient, transparent, and aligned with best practice.
• Oversee onboarding of new clients , ensuring seamless transition of AV activity, smooth integration of processes, and the establishment of strong client relationships from day one.
• Lead and mentor the AV team , developing their technical expertise, commercial acumen and leadership skills — fostering an environment of continuous learning and professional growth.
• Contribute to new business pitches , shaping the AV strategy and approach for potential clients, and presenting confidently to senior stakeholders to demonstrate our expertise and innovation.
• Manage media investment and profitability , ensuring accurate forecasting, billing hygiene, and effective revenue management across all AV activity.
• Cultivate strong partnerships with media owners, broadcasters, audio and cinema partners, and data & tech providers — staying ahead of market developments and identifying opportunities for innovation that enhance our agency’s AV offering.

Ideal additional skills and attributes:

• Ideally 5+ years of AV planning and trading experience within a media agency or broadcaster, with a proven track record delivering successful campaigns across Linear TV, BVOD, CTV, Radio, and Cinema.
• Hands-on experience in AV planning and buying, including campaign negotiation, delivery and post-analysis across major UK media owners and platforms (Sky, ITV, Channel 4, Amazon Prime, Global, Bauer, Pearl & Dean etc.).
• Strong knowledge of AV systems and tools such as Caria, TechEdge, Adwanted (formerly DEN), and industry research sources (BARB, RAJAR, Thinkbox, Touchpoints).
• Demonstrated understanding of cross-channel video and audio ecosystems, including Connected TV and digital audio environments, with an ability to integrate these channels within holistic media strategies.
• Confident in building clear, compelling client presentations – able to simplify complex media concepts and present recommendations to senior stakeholders with authority and clarity.
• Deep understanding of AV trading principles, pricing models and measurement approaches, and ability to apply these commercially to drive client growth.
• Up to date with the latest AV industry developments and innovations – from addressable TV and programmatic audio to new audience measurement frameworks – and able to identify opportunities to test and implement them across clients.
• Motivated by the opportunity to own and evolve the AV function, helping shape the agency’s approach and offering, while mentoring and inspiring others.
• Able to build and nurture strong relationships – both internally with planning, digital and creative teams, and externally with clients, media partners and auditors.
• Skilled at identifying client business challenges and translating them into AV-led solutions that drive meaningful brand and commercial outcomes.
• Experience contributing to new business pitches and presenting confidently in fast-paced, high-stakes environments.
• Proven people management experience, with examples of coaching and developing team members both technically and personally.
• Strong appreciation of digital and data-driven disciplines beyond AV, with an interest in how channels integrate to deliver holistic communication strategies.
• Highly collaborative, organised and detail-orientated – able to manage multiple campaigns, partners and stakeholders simultaneously without losing sight of quality or precision.
• Excellent written and verbal communication skills, with a proactive and positive approach to problem solving and teamwork.

Remuneration :

Up to £60,000 depending on experience. With flexible, extensive benefits post probation.