Head of Market Transformation

Location: Borehamwood (Hybrid 3 days onsite)
Contract Type: 12–Month FTC OR Day Rate Contractor
Compensation: GBP80,000 GBP120,000 FTC or Day Rate

About the Role:

We are seeking a Head of Market Transformation Programme Lead EMEA & RoW to play a pivotal role during a period of rapid growth and operational change. This is a high–impact role designed to support and deliver major strategic initiatives across the region, with a strong focus on direct–to–consumer (DTC) acceleration, new market entry, and operational excellence .

Reporting directly to the GM, this role has significant visibility with the Senior Leadership Team and Board . While fixed–term (12 months), the expectation is for rapid results you ll need to hit the ground running and deliver scalable processes that enable long–term growth.

DTC Expansion & Market Entry

• Lead end–to–end launch and optimisation of Shopify–based DTC websites across multiple markets.

• Oversee localisation, regulatory readiness, and in–market 3PL partner setup.

• Own and manage risk logs covering compliance, CX, and operational readiness.

Channel Expansion

• Support GM with market expansion and transitions, ensuring continuity and alignment with commercial strategy.

• Manage the roadmap for onboarding new e–tailers, ensuring seamless operational and commercial integration.

Operational & Process Transformation

• Diagnose inefficiencies across digital, supply chain, forecasting, and market operations.

• Implement streamlined processes and tools to improve scalability and efficiency.

• Partner with Finance, Ops, and Commercial teams to build robust forecasting and reporting models.

Cross–Functional Programme Leadership

• Lead multi–workstream transformation projects using Asana.

• Deliver against milestones, budgets, and KPIs with full transparency and governance.

• Build business cases and secure stakeholder alignment across functions and geographies.

Capability & Change Management

• Create scalable playbooks and documentation for market entry and DTC operations.

• Coach teams to embed agile, cross–functional ways of working.

ï Timely launch of new DTC websites across target markets.
ï Fully operational 3PL partnerships meeting SLAs (cost, lead times, CX).
ï Zero downtime or disruption during transitions.
ï Efficiency gains through reduced manual processes and stronger data flow.
ï Successful onboarding of new partners and channels.

We re looking for a commercially astute, hands–on leader who can operate at both strategic and executional levels :

• 10 years experience in transformation delivery and programme/project management , ideally in beauty, retail e–commerce, consumer goods, or tech.

• Proven track record in multi–country programme delivery with complex regulatory, operational, and commercial interdependencies.

• Experience launching Shopify (or equivalent) DTC platforms and setting up 3PL operations .

• Strong change leadership and stakeholder management skills across functions and regions.

• Skilled at building business cases and using data to drive decision–making.

• Digitally savvy; knowledge of ERP, eCommerce tech stacks, and localisation best practices.

• Familiar with project management tools (Asana preferred).

• Culturally aware across Europe, Australia, and Eastern Europe .

• Stage 1: In–person interview in Borehamwood – includes a short task

• Stage 2: Follow–up interview with senior stakeholders.

This is a rare opportunity to shape and deliver a critical transformation programme with direct impact on growth and profitability. You ll be working at the heart of a global business, driving digital expansion, and leaving behind scalable infrastructure for future success.