Sales Development Representative (SDR)

Goodstack
London

📍 This hybrid role requires working from our London office in Fitzrovia once a week.

If you've been looking to join a fast-growing startup with a mission to make a huge positive impact, backed by the same investors as Stripe and Airbnb, then you’ve found the right place!

Our Mission

Our mission at Goodstack is to revolutionize how the world does good 🌎.

As a Series A social impact company, we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams.

Global brands, including LinkedIn, HSBC, OpenAI, Atlassian and Twilio - as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference.

We are on a rapid growth trajectory. Just in 2024, we facilitated $3 billion in donations to good causes. But this is just the beginning. We want to become the world's leading platform that facilitates donations to the most individual nonprofits in the world. To achieve this, we need incredible people to help us on our journey - we need you 🫵

Join us as Sales Development Representative (SDR) and help shape the future of sales driving meaningful impact!

As one of our first Sales Development Representatives (SDRs) , you’ll be at the forefront of building our sales function from the ground up. Reporting to the VP of Sales , you’ll drive top-of-funnel growth by generating, qualifying, and nurturing leads. You’ll collaborate with the sales team to engage with the world’s biggest brands , including markets in San Francisco, London, and Australia , and contribute to the world-changing mission at the core of our business.

This is a unique opportunity to have high impact , shape the future of sales, and help scale Goodstack .

As SDR at Goodstack, your mission will be to:

  • Drive global pipeline growth : Qualify inbound leads and proactively engage outbound prospects across key markets.
  • Maximise event engagement : Partner with marketing to boost attendance at conferences and follow up with event leads to convert them into sales opportunities.
  • Qualify leads and accelerate pipeline velocity : Identify high-potential leads, ensure accurate CRM data in HubSpot , and share valuable insights to refine messaging.
  • Collaborate and o ptimise : Work closely with Sales, Marketing, and Customer Success to optimise lead generation and improve messaging.

After 3 months, success will look like:

  • Outbound lead generation and pipeline growth : Proactively engage 100+ outbound prospects/month, converting 15-20 leads into SQLs.
  • Pipeline management : Create and maintain a healthy outbound pipeline of 50-75 opportunities .
  • Lead qualification : Qualify leads, ensuring high conversion rates (10-15%) and accurate CRM tracking.
  • Event engagement : Convert 20-30 event leads into qualified sales opportunities.
  • Collaboration and process optimisation : Contribute to sales messaging improvements, increasing lead quality and campaign effectiveness.
  • Market expertise : Develop a deep understanding of target markets and refine strategies based on feedback.

This role is a perfect match for you if:

You’re self-driven, thrive in the fast-paced chaos of startups, and get energy from building things from the ground up. You’re laser-focused on results, naturally connect with people, and deeply care about driving meaningful change in the social impact space.

Key Traits
  • Proactive and resilient : Independent, with the ability to handle rejection and push through challenges.
  • Adaptable and coachable : Open to feedback, always refining your approach.
  • Emotional intelligence : Skilled at building rapport and handling objections with empathy.
  • Organised and detail-oriented : Maintain an organised pipeline and accurate CRM data.
  • Outgoing and personable : Comfortable initiating conversations and building relationships.
  • Results-focused : Driven by sales targets and pipeline growth.
Ideal Experience
  • SDR, BDR, or sales role , with a focus on outbound prospecting .
  • Familiarity with HubSpot for CRM management and lead tracking.
  • Passion for social impact and mission-driven businesses.
  • Strong communication skills and the ability to engage with prospects at all levels.

Bonus if you have knowledge or love of:

  • Selling multi-product solutions , articulating value across offerings.
  • Leveraging AI to streamline sales processes.
  • Enterprise SaaS sales , managing longer sales cycles.
  • Social impact , sustainability, or mission-driven work.
  • Prior start-up experience , shaping sales processes.
  • Sales automation tools .

🇬🇧 What you can expect upon joining our team

💰 Salary reviews and share options
🌯 Tasty Tuesday! Office lunch is on the company
⚕️ Vitality - Private medical insurance - vision, dental & hearing coverage
🌞 £250 Brighten your day annual budget
🤓 £1000 Learning & Development annual budget
🎤 Paid days to attend conferences and level up your skills
📚 Goodstack library
🦸🏻 Paid days to volunteer for non-profit causes
🌴 25 days annual leave, plus paid public holidays
🥳 Paid day off on your birthday!
🧘🏽 Paid wellness leave
💙 Paid sick leave
🧓🏽 Pension
🚴🏾 UK cycle-to-work scheme
⚖️ Flexible working hours
🪁 Parental leave
🖥️ WFH budget upon joining
🏡 You're always welcome to pop in more often if you enjoy the buzz of being in the office. It's a warm, friendly space right in the heart of London
🙌 … and so much more

About us

Since 2017, Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. In today's landscape, more businesses are recognising the necessity of embedding purpose into their operations to stay relevant.

To catalyse this transformation, we are constructing efficient global charitable rails accessible via an API globally.

Our vision is clear: To power purpose in every company and non-profit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better, purpose-driven world.

Let's do this! 💜

OUR PLEDGE TO DIVERSITY, EQUITY & INCLUSION

We take pride in our diverse and growing team representing 15+ nationalities across 5 continents 🌍 ! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

A team that represents the world that we are trying to support is a wiser, more knowledgeable and stronger one. We’re excited for you to bring your experience, yourself and  your special  lemon twist to Goodstack to propel us forward in striving to create a better world for us all.

Check out our  Careers Page for more details!

Posted 2025-05-24

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