Lead Marketing Scientist
- Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models.
- Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products.
- Manage and develop a team of two marketing analysts (IC), fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented. For IC candidates, there would be a clear pathway to grow into this leadership responsibility as the team and function expand.
- Develop and execute a strategic roadmap for the measurement product, identifying new opportunities and alternative solutions to overcome limitations.
- Define processes for marketing channel optimisation based on different measurement solutions available.
- Own the end-to-end technical build of the new features of the attribution model, leveraging tools like Python, dbt, and SQL to create a robust and scalable solution.
- Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.
- Act as a subject matter expert on our whole measurement framework.
- Bachelor’s degree in Statistics, Economics, or other relevant fields.
- 4+ years of experience in a marketing analytics or data science role. Management experience is not required but advantageous.
- Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Looker). (dbt is advantageous). Experience with building and deploying data pipelines and models is essential.
- Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation. Knowledge of Marketing Mix Models and experimentation.
- Proven ability to think strategically about how to use and improve an analytical product to drive business value.
- Excellent project management and stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences.
- Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.
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