Shopper Marketing Manager - Off Trade, Europe

YOUR OPPORTUNITY

· For the Off Trade Channel, you will work in partnership with the Channel Marketing Manager to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market.

· Leading the development and handover of BTL workstreams from Region to Local CPA at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local CPA to focus on the final 20% of the workstream centred on the localisation at market and customer level.

· You will be the business partner for a defined portfolio of Brands throughout the IAP process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act shopper.

· Delivering shopper messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act shopper!

· Putting insights at the heart of BTL decision making. Focussing on the shopper occasion and need state.

· Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe. .

· Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of shopper marketing experts and refining ways of working between Region and Local teams

· Support the integration of preferred European BTL agencies and establishing clear ways of working.

· Remains abreast of legal regulations in the industry for the Countries.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

SKILLS:

· Advanced in developing shopper marketing programs. At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency.

· Advanced understanding of shopper behaviour across the full path to purchase.

· At ease translating brand strategy into shopper centric plans, rooted in insight, with clearly defined objectives.

· Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership.

· Considered as a role model for leading external agencies to deliver world class work.

· Omnichannel mindset, incorporating Digital into planning and execution.

· Advanced communicator, skilled at removing complexity and driving clarity across the business.

· A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise.

· Advanced in building a trusted relationship between Region, Cluster and Market(s).

· Fluent command in English.

EXPERIENCE:

· Minimum 5 years experience within Trade or CPA/Customer Marketing. Preferably within a Premium / FMCG background.

· Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential

· Experienced in developing Channel Strategy based on shopper insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth.

· Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity.

· Detailed understanding of customers, their needs and how to win through partnership.

· Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects

· Experience of working in multiple markets is beneficial but not essential.

· Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential.

· Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

KEY RELATIONSHIPS AND INTERDEPENDENCIES:

Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role:

· Regional Brand Directors

· Channel Marketing Manager – OFF

· Shopper Marketing Managers - OFF

· Local Commercial Planning & Activation (CPA)

· Revenue Growth Management

· Procurement

· S&OP / Secondary Packaging / Plant

· Global Brand Teams

· Channel Marketing & Senior CPA Director

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

· Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.

· Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.

· People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Recognized solution provider and partner across the organization.

· Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Go-getter mentality, committed to leave a legacy, always thinking 2 steps ahead.

· Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.