Head of Marketing
· Plan and execute the company's brand, marketing and data strategy, for new and existing products and services
· Plan a rolling three-year marketing plan and present to senior management · Participate in senior management meetings and contribute towards strategic decision making · Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement · Set and manage an annual marketing budget · Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance · Manage external agencies providing PR, media, exhibition and design services · Monitor and report on the effectiveness of all marketing campaigns · Manage and control the company's websites and social media channels · Maximize the use of data in driving strategy and communicating with customers · Review and react to changes in market, trends, competitors and adapt marketing activities accordingly · Identify new business opportunities · Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulatedRecommended Jobs
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