Performance Marketing Manager
- Reporting into the Head of Performance Marketing
- Lead the strategy for performance marketing across EMEA, feeding in insights from local stakeholders, setting strategy and KPIs, with an emphasis on Lead Generation
- Manage an external agency to deliver PPC, Paid Social and Display campaigns, and be hands-on in allocating budgets and optimising
- Working with the in-house content team to measure performance of content activity
- Work with design team and website team
- Build strong relationships with stakeholders in each market to drive effective, targeted work
- Manage six-figure budgets
- Proactively drive test-and-learn, innovation, and try out new ads and formats to drive volume and quality of leads
- Develop and maintain reports to track key performance metrics, showing leads, content and AI visibility
- Analyse campaign performance data and present actionable insights to stakeholders
- Stay up-to-date with trends and innovations in performance marketing.
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