Performance Marketing Director

About Informa

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact. We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research. We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to have earned the #3 spot in Glassdoor's Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues. In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.

Job Description

This role will be a hybrid role based in our London, Victoria office 3 days a week

What you’ll be doing:
The senior-level Director of Digital will set the strategic direction and lead best practice development for digital marketing across One Informa. Reporting to the Group EVP Marketing Performance, this role will focus on paid digital media—including PPC, paid social, and programmatic. This group-level leadership role will drive excellence across internal teams and agency partners, initially within the B2B events businesses. The individual will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.

Key Responsibilities

Strategic Ownership

• Define the vision and strategic role of paid media across One Informa, aligned to business growth and brand goals.
• Build and evolve group-wide frameworks for PPC, paid social, programmatic
• Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Own governance structures that ensure quality, brand safety and accountability—while enabling agility and scale.
• Partner with business and marketing leaders to translate commercial objectives into paid media strategies.

Internal Team Enablement

• Establish and maintain a centre of excellence for a paid media marketing community, serving as the internal authority on emerging trends, innovation, platform changes,
• Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
• Lead capability development by collaborating with divisional leads and the Group Talent team to upskill internal teams, create supportive resources, and establish career frameworks that elevate team capability across paid media.

Agency & Partner Ownership

• Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
• Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
• Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
• Drive evaluation and selection of new partners or platforms to future-proof media strategies

Measurement & Performance Frameworks

• Set unified KPIs, benchmarks, and attribution models for all paid media
• Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
• Drive continuous improvement through audits, reviews, and best-in-class playbooks

How you will measure success:

• Performance & Efficiency : Media ROI / ROAS, Customer Acquisition Cost (CAC), Cost Per Lead / Cost Per Conversion, Conversion Rate Improvement, Incrementality. Strategic Impact & Governance : Adoption of Frameworks & Standards, Media Audit Scores / Compliance Rates, Channel Mix Optimisation, Campaign QA & Effectiveness Scores
• Team & Agency Enablement : Agency Performance Scores, Internal Team Capability Maturity, Onboarding Time for New Markets, Training & Resource Adoption Rates
• Business Alignment & Influence: Stakeholder Satisfaction, Integration with Commercial Goals, Contribution to Forecast Accuracy

Qualifications

We’d love to hear from you, especially if...

• You bring strategic clarity: With 10+ years in digital marketing and leadership in complex organisations, you align digital strategy with real business outcomes
• You drive performance at scale: Across paid media, you know how to activate the right mix—and get the best from internal teams and agencies.
• You turn vision into action: You're skilled at moving from idea to execution, delivering measurable impact in fast-paced, high-change environments.
• You lead through influence: Your communication builds trust, shifts mindsets, and brings teams with you.
• You keep results front and centre: you measure what matters and never lose sight of the goal.
• You stay ahead of the curve: Always learning and adapting, you challenge assumptions and push what’s possible.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant

qualifications

and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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