Data Scientist - Strategic Insights

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

The Strategy Simulations team within Choreograph's Insight and Planning pillar builds models of consumer behaviour to support strategic decision-making within WPP Media agencies. Drawing on complex systems techniques such as agent-based modelling, we bring together data from different sources to provide insight into the market dynamics and consumer behaviour at scale, building products that allow users to explore possible futures for brands and inform their strategic recommendations.

Position Overview
Choreograph is looking for a Data Scientist to join our Strategy Simulations team. Embedded in our full-stack team of data scientists, engineers and product owners, you will help develop and improve the product offerings of the team. We have a strong focus on creating data-driven simulations to build insight (understanding why) and foresight (understanding what if) into human behaviour. You will be part of a larger team of data scientists with experience and expertise in a wide range of methodologies and toolkits, which we apply to a variety of problems at the cutting edge of commercial market analytics and research. We provide opportunities to develop your skills via life-long learning schemes.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

You will collaborate with your team members to develop, enhance and build existing and new simulations, by analysing data and building models that are part of our product suite, supporting planners and strategists to make better decisions. Your day-to-day tasks will include:

• Conceptualizing, developing and implementing computational simulations to predict and understand human behaviour
• Performing exploratory data analysis, hypothesis testing, data preparation, and product prototyping based on modern statistical and ML/AI methods
• Actively exploring and identifying the latest techniques in behavioural analysis and simulation
• Analyzing, interpreting and/or optimizing the results of model-based experiments
• Using systems and internal processes efficiently and integrating these in daily work
• Presenting insights and findings to stakeholders

Required Experience/Skills

• Master's or PhD in Computer Science, Mathematics, Statistics, Physics, Economics, or a related field
• Experience analysing panel-based data
• Excellent analytical skills and strong statistical knowledge, as well as an interest in applying them to complex problems
• Extensive experience solving analytical problems using quantitative approaches
• A passion for empirical research and for answering hard questions with data
• A flexible analytic approach that allows for results at varying levels of precision
• Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
• Programming proficiency in Python - especially numpy, pandas, scikit-learn
• Strong presentation skills. You know how to tell a good story.
• Experience with git
• Experience with cloud computing
• A growth mindset, both for yourself and the team. We value honesty, helpfulness and humility
• Experience as a leader - you should be able to take on most of the responsibility for a project and guide a small team

Good to have

• Experience with Agent Based Modelling
• Experience with Ray parallelisation framework
• Experience analysing large volumes of data

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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