Ecommerce Manager - 12 month FTC
- Define and execute the European strategy and roadmap
- Own the P&L, driving performance across revenue, margin, conversion, fulfilment, satisfaction and lifetime value
- Act as the central DTC lead, aligning stakeholders, removing blockers and ensuring consistent execution across markets
- Lead performance optimisation across the funnel using sales analysis, CRO, UX insights and customer feedback
- Build and manage an effective Retail Media and performance marketing strategy, spanning onsite, offsite, CRM, paid social, search and app
- Drive customer acquisition, growth and retention through data-led segmentation, attribution and continuous testing
- Produce clear, actionable reporting on traffic, acquisition, conversion, ROI and platform performance
- Own DTC operational excellence, building scalable processes that improve delivery, reduce complaints and elevate customer experience
- Partner with Customer Service, Operations and Technology to resolve friction points and improve post-purchase journeys
- Ensure high-quality, relevant and consistent content across all EU DTC sites, in line with brand guidelines
- Collaborate with content teams on photography, video, onsite assets, translations and product reviews
- Manage external partners and agencies
- Work closely with Supply Chain and Distribution to optimise stock, allocation and availability
- Own the end-to-end DTC operating model, ensuring the business is set up to scale sustainably
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