Brand Copywriter

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf —an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MIND and SLEEP , and we’re just getting started.

We combine culture-shaping storytelling , cutting-edge health tech (like our new blood testing platform, Healf Zone ), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent , we’re scaling fast—and redefining how the world shops and lives well.

The Role

We are looking for a talented Copywriter with experience in the health and wellness sector, as well as a personal passion for wellbeing to join our dynamic Brand Team. This individual will play a pivotal role in crafting inspiring copy that empowers wellbeing across every touch point. You’ll work across multiple platforms - including emails, website, social media, digital ads, and more - ensuring that every word embodies our tone of voice. Obsession over details, quick thinking, and a collaborative spirit are key, as you’ll work closely with different departments to achieve KPIs across the business.

If you’re passionate about words and wellbeing, we’d love to hear from you.

Key Responsibilities:

• Campaign Support: Support the Brand and Growth Teams in building bold, distinctive campaigns that set us apart in the wellbeing space.

• Content Creation: Initiate, write, and optimise engaging copy for emails, blogs, website homepages, social media, digital ads, and marketing campaigns that educate and inspire in Healf’s tone of voice.

• Brand Voice: Play a key role in ensuring our tone of voice shines through every word, connecting with our audience and bringing the brand to life through copy.

• Collaboration: Work alongside cross-functional teams to gather insights, tailoring content to fit the unique objectives of each department.

• Market Research: Stay up-to-date with the latest wellbeing trends and consumer behaviour, ensuring our content remains relevant and impactful.

• Editing & Proofreading: Be obsessed with the details, bringing a proof-reader’s eye to every piece of copy. From emails to social posts to ads and more, you’ll play a key role in ensuring clarity, accuracy, and consistency across all outputs.

• Small Details & Bigger Picture: Demonstrate an ability to work on multiple deadlines, delivering daily tasks while also developing larger projects. Your ability to adapt and respond swiftly to changing needs will be key in keeping content fresh, relevant, and a crucial part of our drive to build the world’s best wellbeing brand.

Qualifications :

• 2-3 years of experience as a copywriter, ideally within the wellbeing or lifestyle industry.

• A strong portfolio showcasing a variety of writing styles (particularly social media, ads, and email) with a focus on inspirational and authoritative tones.

• Excellent communication and interpersonal skills, with the ability to work effectively with team members across different areas of the business.

• Experience and knowledge of SEO and digital marketing principles.

• Highly organised, flexible, and able to manage multiple projects and deadlines.

• Genuine passion and curiosity for all things wellbeing are essential to the success of this role.

Why Join Healf?

• Do your life’s best work – Build something that matters, with a team that moves fast and aims high

• Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day

• Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth

• Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

Benefits (UK)

• 50% staff discount on all products

• Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios

• Weekly in-office yoga

• Complimentary sauna + ice bath sessions

• 5-day summer team retreat

• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)