Senior Content Marketing Manager

Senior Content Marketing Manager

Senior Content Marketing Manager

REPORTING TO: Head of Customer Marketing Communication

LOCATION: Aldgate, London

Connells Group is one of the largest and most successful estate agency and property services providers in the UK - founded in 1936 and with a network of over 1,200 branches nationwide, the Group combines residential sales and lettings expertise for over 80 well-known brands including Bairstow Eves, Hamptons, John D Wood & Co. Bridgfords just to name a few!

We’re looking for a strategic, innovative thinker who will be managing the content team, and who has an interest in the latest communication tools and is keen to share their own ideas, experience and problem-solving skills to take our digital, email and direct mail content to the next level.

This role would suit a highly organised individual who is experienced in creating digital content in the form or creative writing, animation and video, and has hands on experience in copywriting.

Main Responsibilities:

• Craft engaging copy by writing clear, informative and engaging copy for various marketing channels, including B2C blogs, group website, marketing emails and direct mail.
• Bring fresh ideas and a unique perspective, with the ability to be flexible and adjust strategy to suit and integrate different technology/marketing platforms, such as animated and video content.
• Deliver all promotional and content-based marketing in line with the trading and content calendars.
• SEO and AI optimisation by applying SEO and AI principles to maximise the reach and impact of your content.
• Explore future efficiencies, which includes further teaching and development of our 3rd party AI platform and our tone of voice
• You will tailor messaging to adapt your writing style to connect with different target audiences, from customers/consumers to estate agents, lettings agents, mortgage brokers.
• Collaborate with creatives by work closely with our internal design team, marketing team and business stakeholders.
• Ensure accuracy, consistency, and impeccable grammar in all written materials. With a good attention to detail – you’ll ensure the content created is factually correct and of value to the audiences available.
• Be able to draw value for multiple channels from a single piece of content, turning it to suit a variety of audiences.
• Analyse content and marketing material performance and suggest improvements.
• Ensure content follows industry policies and best practices.

Skills & experience required:

• Experience: Minimum of two years in copywriting or a related field.
• Copywriting skills: Proven ability to create high-quality, engaging content.
• Language proficiency: Strong command of English.
• Research and analytical skills: Dig deep to uncover compelling stories and understand what our audiences want to hear about.
• Attention to detail: Meticulously proofread and edit your work. An acute eye for detail.
• Effective communication and project management: Collaborate seamlessly with team members and ensure content is delivered in a timely manner.
• Excellent written and verbal communication, and copywriting skills.

Connells Group is one of the largest and most successful estate agency and property services providers in the UK and as of March 2021 also encompasses Countrywide. Founded in 1936 and with a network of over 1,200 branches nationwide, the Group combines residential sales and lettings expertise with a range of consumer and corporate services including new homes, mortgage services, conveyancing, EPC provision, surveying, corporate lettings, asset management, land & planning, LPA receivers and auctions.

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