Brand & Reputation Specialist

Company Description
-Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast-growing consumer-driven demands of the world’s developed and maturing economies.

Job Description
-This is the chance to join us as a Brand & Reputation Specialist



Context
The Corporate Affairs team ensures that Anglo American stands out as a trusted leader in responsible mining that unlocks long-term value for society by: engaging proactively and meaningfully with relevant stakeholders to support strategic opportunities and shape public policy outcomes; effectively mitigating political risk; rallying employees around the company’s ambitions to help build a high performance culture; and protecting and strengthening our global reputation and brand.



Purpose

The purpose of the Brand & Reputation Specialist is to work alongside the Marketing Communications Manager and the broader communication team to protect and enhance Anglo American’s reputation by promoting a positive brand perception of Anglo American – through effective management of our global brand, strategic marketing communication activity and reputation measurement.

Key responsibilities include:

Support the Marketing Communication Manager in executing a world-class brand strategy for Anglo American to best showcase the company to its full array of stakeholders,

• Support the ongoing development, refinement and implementation of Anglo American’s brand strategy, visual identity and brand guidelines, aligned to our Purpose, business strategy and culture
• Responsible for the day-to-day management of the global brand DAM (Digital Asset Management system) keeping the toolkit up to date with regularly refreshed content and corporate templates
• Work with external agencies to produce brand and marketing communication materials that effectively communicate Anglo American’s key strategic themes and campaigns
• Champion the brand internally, managing a brand network, training programme and ensuring brand integrity is upheld and maintained
• Provide practical brand advice, direction, sign-off of materials and tactical support across the business as required - as the main point of contact for the ‘brand support’ helpdesk
• Maintain and evolve brand related policies and standards – Groupwide for all relevant communication channels
• Ensure Group Marketing Communication collateral is kept up to date
• Provide analysis of marketing communication channels with regards to their impact on brand awareness, reputation and relevance, in support of determining how best to strategically position Anglo American against its competitors
• Manage the reputation measurement system, including reputation surveys and sentiment monitoring

People & Teams

• Demonstrate behaviour in line with the Group’s values, standards and a professional workplace
• Participate as an effective team member in working collaboratively with your leader, peers and relevant others (including from other teams) to achieve business goals

Compliance

• Contribute to the development of the budget
• Monitor your costs against budget and either address, or advise your manager of, any variances of note
• Identify any opportunities for improved cost management and either address these, or raise them with your manager, as appropriate
• Fully understand the policies, processes and systems which apply to you and your team’s work and contribute to these so that your team works effectively within them
• Identify any issues around these that interfere with the ability of you or your team to complete work or meet the plan / strategy. For processes within your authority, make the required changes. For others, escalate these issues to seek action and / or look for alternative solutions

Qualifications
-Knowledge

• Strong understanding of the importance of brand and managing reputation in a corporate environment
• Communications and its impact on reputation, perception and strategic positioning
• Driving consistent communication messages ensuring alignment and approvals are in place
• Corporate communication channels and how they work
• An awareness of the factors that need to be taken into account when communicating across cultures and geographies

Technical Skills

• Demonstrate strong technical ability as a Communications professional
• Ability to navigate internal stakeholder networks
• Project management skills
• Ability to develop and implement standards and frameworks
• Strong Organisation and Communication skills
• Demonstrate strong verbal reasoning and numeracy skills
• How to implement integrated communication across multiple external and internal channels
• Ensure consistency and alignment in visual presentation of communication and marketing materials
• Manage and monitor budgets and financial reporting
• Brief and manage third party agencies, contractors and suppliers
• Indesign, Photoshop, Illustrator knowledge advantageous

Additional Information
-Who We Are
We aim to lead the industry by pursuing ever safer ways of working, demonstrating integrity and showing care and respect for people and the planet. That means we are constantly seeking new opportunities to mine and process our products sustainably, using less water, less energy and more precise extraction technologies. Our extraordinary teams work safely and collaboratively, with the utmost consideration for local communities, our customers and the world at large.

What We Offer
When you join Anglo American, you can expect to enjoy a competitive salary and benefits package. But more than this, you’ll find yourself in an environment where the opportunities for learning and growth are second to none. From technical training to leadership programmes, we bring out the best in our people.

How We Are Committed To Your Safety
Nothing is more important to us than ensuring you return home safely after a day’s work. To make that happen, we have the most rigorous safety standards in the industry. Not only that, we’re also continually investing in new technologies that are helping to make mining safer.

Inclusion and Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

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