Digital Marketing Executive - French Speaking

Snag is looking for a remote working Digital Marketing Executive. The successful applicant will be responsible for driving customer acquisition strategies and increasing brand awareness. This role will focus on growing and retaining our customer base in France, the Netherlands, and Belgium. The Digital Marketing Executive will have the autonomy to decide the marketing mix, the creative and manage the budgets to acquire new customers and be a part of growing the Snag customer base.

Responsibilities:

• Develop and Execute Growth Strategies: Lead the development and execution of acquisition campaigns that drive customer growth across a mix of digital and traditional channels in your area (e.g., paid search, paid social, display advertising, email marketing, TV, radio etc.)
• Target New Audiences: Develop campaigns to unlock new target customer groups for Snag and look for innovative ways to grow our database and provide meaningful engagement
• Content distribution – Ensure Snag content is distributed in the right way and right channel to support new customer acquisition and influencing metrics, and brand impact
• End-to-End Campaign Management: Own the full cycle of growth and acquisition campaigns, from ideation to execution and performance analysis. This includes setting objectives, budgeting, testing, optimisation, and reporting.
• Data-Driven Decision Making: Use customer insights, data, and performance analytics to refine and improve campaign strategies. Continuously test and optimise to achieve the best ROI.
• Creative Strategy & Execution: Collaborate with the marketing and creative teams to develop engaging, on-brand campaign creatives and messaging that resonate with target audiences across both digital and traditional platforms.
• Cross-functional Collaboration: Work closely with product, customer service, sales, and data teams to ensure campaigns align with overall business goals and deliver consistent messaging.
• Customer Journey Optimisation: Identify and influence on the missing pieces of the look and feel of the to improve the customer acquisition funnel, from initial engagement through to conversion and repeat purchase. and influencing the feel of the European website.
• Budget Management: Own the budget for growth and acquisition campaigns, ensuring cost-effective use of resources and staying within budget whilst maximising impact.
• Reporting & Analysis: Regularly report on key campaign KPIs and ROI, providing actionable insights to senior leadership.

Requirements:

• At least 1 year's hands-on experience in growth and customer acquisition marketing
• Proficient French language skills
• Proficient in data analysis, using platforms such as Google Analytics, Excel, and CRM systems to track, report, and optimise performance.
• Understanding of both digital and traditional marketing channels, including paid and organic search, social media, display, email, TV, radio, press, and direct mail.
• Ability to think both creatively and strategically, bringing innovative ideas to life while aligning with the brand vision and objectives.
• Experience managing campaigns from concept to execution, with a strong focus on performance and ROI.
• Experience with digital marketing platforms such as Google Ads, Meta, and programmatic advertising.
• Highly organised with the ability to manage multiple projects simultaneously, balancing creativity with deadlines and budget constraints.
• A collaborative mindset with the ability to work cross-functionally, build relationships, and motivate teams to achieve common goals.
• A genuine interest in our mission to develop tights and clothes that really fit and the impact that has on people’s lives

Beneficial:

• Experience in growth and customer acquisition marketing within e-commerce, FMCG, or food industries
• Ability to speak Dutch

Details:

• Bank Holiday working (excluding Christmas and New Year)
• Work flexibly from home
• 33 days Annual Leave
• Based in the UK, this role will only be eligible for applications within this region.

Snag Benefits:

• SNAG DISCOUNT CODE: 50% off on all Snag products
• PLUMM: a wellness app giving you free therapy and life coaching sessions
• LIFE INSURANCE POLICY: In the unfortunate event of your passing, while working with Snag, this policy pays out three times your annual salary to your family
• WECARE: an app that provides free access to 24/7 GP consultations (video or call), life events counselling, financial and legal guidance and more.
• PENSION SCHEME: After passing your probationary period, you will be auto-enrolled in our pension scheme with Smart Pension
• PRIVATE MEDICAL SCHEME: After passing your probationary period, you will be able to sign up for a Private Medical Scheme. Our provider is AXA Health UK

So, are you ready to join the Snag Revolution?