Product Marketing Manager

About Us 
As a leading group of companies, ECA International stands as a global frontrunner in simplifying international mobility, and our sister company, Tracker Software Technologies (TST), offers a SaaS platform to safeguard business travel. Our collective vision is to make a positive impact by delivering exceptional products and services to our prestigious list of large enterprise clients. 

Our global presence across the UK, EU, Hong Kong, Australia, and the US offers our team a world of opportunities, and our commitment to innovation ensures that you will be at the leading edge of your field. 

We love to invest in our people’s success and development pathways, creating a diverse and inclusive community where your unique talents shine. Your work here has a global impact, and we prioritise work-life balance, offering flexibility to enable you to perform your best. Join us to experience a rewarding career where your potential is celebrated, and your journey to excellence begins. 

About the Role 
We are seeking a Product Marketing Manager to join our dynamic team in London. In this pivotal position, you will serve as the vital bridge between product development and the market, ensuring our product offerings resonate deeply with target audiences. Reporting directly to the Group Marketing Director, you will lead the go-to-market strategy for new and existing products, craft compelling messaging, and drive product adoption and engagement. This role offers an incredible opportunity to make a significant impact on our product success in a fast-paced, collaborative environment. 

Responsible For 

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, ensuring seamless alignment across cross-functional teams. 

• Positioning & Messaging: Craft clear, compelling product messaging that highlights key differentiators and resonates with the target audience. 

• Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscapes, using insights to guide product marketing initiatives. 

• Cross-Functional Collaboration: Work closely with Product Management, Sales, and Customer Success teams to maintain cohesive communication and alignment on product goals. 

• Content Development: Create engaging marketing materials—case studies, brochures, videos, sales enablement tools—to drive product adoption and support sales efforts. 

• Customer Insights: Gather feedback and insights from customers to inform both product development and marketing strategies. 

• Campaign Management: Plan and execute multi-channel marketing campaigns to drive product awareness, adoption, and revenue growth. 

• Performance Analysis: Track and analyse key product marketing metrics to measure success, identify areas for improvement, and optimise strategies. 

Requirements

Experience

• Proven experience in product marketing, brand management, or a related field. 

• Demonstrated success with product launches and go-to-market strategies. 

• Background in SaaS, HR Tech, or technology sectors is a plus. 

Qualifications 

• A relevant marketing qualification (e.g., CIM, IDM) or equivalent experience is desirable. 

Skills 

• Marketing Expertise: Strong understanding of positioning, messaging, and customer segmentation. 

• Communication: Excellent written and verbal communication skills, with the ability to craft compelling narratives and sales enablement materials. 

• Analytical Mindset: Ability to translate data into actionable insights, driving informed decision-making. 

• Project Management: Skilled at managing multiple projects simultaneously, prioritising effectively to meet deadlines. 

• Technical Proficiency: Familiarity with CRM platforms, email marketing software, and analytics tools (e.g., HubSpot) is desirable. 

Behaviours 

• Collaborative: Proven track record of working within cross-functional teams and building strong relationships. 

• Customer-Focused: Passionate about understanding and advocating for customer needs and preferences. 

• Proactive & Flexible: Thrives in a fast-paced environment, adapting quickly to changing business needs. 

• Detail-Oriented: Thorough in planning, execution, and follow-up to ensure high-quality deliverables. 

Benefits

Benefits

What’s in it for you

• 💼 Enhanced Stakeholder Pension Contribution
• 🌴 25 days annual leave
• 🏥 Health, Life Insurance + EAP Wellbeing Support
• 💰 Eligible for Annual Bonus Scheme
• 🎉 Long Service Awards
• 🏋️‍♀️ ClassPass Membership
• 👶 Enhanced Family Leave
• 📚 Up to £1,000 per year for personal development & training
• 🚆 Season Ticket Loan
• 🏠 Flexible/hybrid Work Environment
• 🚲 Cycle to Work Scheme
• 👓 Free Eye Test

Our Team and Culture

We are a super friendly team that thrives on collaboration and supporting each other. We cultivate an environment where everyone feels valued and empowered to contribute their best work, helping us to realise our ambitious growth goals and mission.

Our hybrid working structure includes spending around two days a week at our Head Office in Holborn, London, in a great space filled with creative, colourful.

Need a change of scenery? Our breakout areas have comfortable seating and cool décor where you can work in your own space. Not to mention, being in the hub of the West End, we’re surrounded by many cafes and restaurants and are just a hop, skip, and a jump from the tube.