L'Oréal Luxe Multi-Brand Assistant Store Manager, Boots Covent Garden (37.5 Hours)

Loreal
London

ONE LUXE ASSISTANT STORE MANAGER

L’Oréal Group, the world’s leading beauty company, where passion, innovation, and excellence drive everything we do. With over a century of expertise, L’Oréal has redefined the beauty industry, offering a diverse portfolio of iconic brands that inspire and empower millions of consumers worldwide. As a global leader in the dynamic retail world, we are committed to delivering exceptional experiences, setting new standards in customer engagement, and shaping the future of beauty. At L’Oréal, you’ll be part of a vibrant community that thrives on creativity, embraces challenges, and celebrates success. Together, we push boundaries, create trends, and redefine what’s possible. Are you ready to make an impact and be part of the journey?

L’Oréal is looking for a Luxe Assistant Store Manager. You will support leading and developing the store team to deliver a world-class consumer experience and exceed Retail Performance Targets for the portfolio of brands in your store. You are an ambitious go-getter who thrives on a challenge, stays ahead of the latest beauty and retail trends, and seizes opportunities to maximize the performance of your store. You are a growth champion, passionate about coaching and developing the team to drive a high-performance and service-driven culture. You will support monitoring the store’s performance closely and contribute to implementing strong growth plans to ensure the portfolio exceeds targets and grows ahead of the market. As one of the ambassadors of L’Oréal Luxe in your store, you will build strong relationships with key stakeholders, such as store and department managers.

Key Responsibilities:

Deliver a World Class Customer Experience

  • Support to Deliver a world class Luxury Service Experience: Ensure through coaching & feedback that the team are delivering exceptional customer service throughout all our brands and touchpoints throughout the store.
  • Embodying Brand Excellence: Act as a L'Oréal Luxe brand ambassador, providing a luxurious customer experience through personalised service and merchandising standards.
  • Product Expertise and Storytelling: Confidently demonstrate products, immerse customers into the brands history, and offer tailored product knowledge, tips, and techniques to meet customer needs, as well as services across our categories & beauty tech offerings.
  • Foster Omni Experiences: through your team Inform new and existing customers about upcoming in-store events, promotions, and brand activations & passionately represent L'Oréal Luxe brands and share your expertise on internal and external social media platforms, adhering to company guidelines.

Driving Retail Performance

  • Exceeding Sales Targets: Support the Store Manager to execute the retail plans to achieve and surpass the stores retail targets and KPIs, driving long-term growth and profitability. Proactively identify risks and opportunities to maximize results and ensure sustainable success.
  • Creating Engaging Events: Contribute to the development and implement a dynamic annual calendar of events and animations that create memorable customer experiences and generate excitement for L'Oréal Luxe brands to achieve greater growth for your store portfolio.
  • Driving Innovation and New Business: Generate creative ideas and & suggest innovative strategies to drive new business growth, with a focus on leveraging product launches and brand anniversaries to maximize impact.
  • Cultivating Client Loyalty: Build & support the team to grow & maintain a loyal VIP customer base, fostering long-term relationships and driving repeat business.

People Management and Development

  • Talent Acquisition: Support the Store Manager in talent attraction & recruitment process.
  • Team Onboarding and Training: Support the onboarding process for new team members, ensuring to promote teamwork & collaboration
  • Performance Monitoring and Feedback: Support with regular coaching and timely feedback on team productivity, service levels, product knowledge, and selling skills, recognizing achievements and identifying areas for improvement.

Operational Excellence

  • Maintaining Counter Standards: Ensure all Brand VM guidelines are implemented & embody the Luxury retail environment. Uphold the highest standards of hygiene and housekeeping, ensuring a clean, organized, and inviting counter environment.
  • Teamwork and Training: Actively participate in team efforts and complete all required training programs to maintain up-to-date product knowledge and brand expertise.
  • Administrative Responsibilities: Diligently complete daily and weekly administrative tasks, both online and offline, using designated platforms ( Tamigo /One Retail).
  • Stock & Operations: Support the store manager to ensure adequate stock levels are maintained & good level of stock in trade of top performing SKU, as well as tester & PLV management

DELIVERABLES/OUTCOMES:

  • Achievement of Retail Targets
  • Exceptional consumer experience
  • Engaged High performance Team
  • Development of Team

KEY SKILLS:

  • Retail Acumen
  • People Management
  • Stakeholder Management
  • Coaching
  • Operational Skills & Management

KEY STAKEHOLDERS:

  • Retail Area Manager
  • Business Manager
  • Education/Training
  • Store/Department Manager
  • BA Experience

Benefits and Rewards – Be Rewarded, Be Valued, Be L'Oréal 

Join L'Oréal Luxe and enjoy a comprehensive rewards package designed to recognize your contributions and support your well-being: 

  • Competitive Compensation : Earn a competitive salary and a rewarding commission scheme that allows you to directly benefit from your success. 
  • Exclusive Product Perks : Enjoy access to an incredible selection of products from over 35 renowned L'Oréal brands at our exclusive staff shop. 
  • Generous Time Off : Recharge and refresh with 30 days of holiday, inclusive of bank holidays. 
  • Health and Wellness Benefits : Take advantage of discounted dental insurance and access additional support resources for mental health and financial well-being. 
  • Referral Bonus Program : Share the L'Oréal Luxe experience and earn bonuses by referring talented individuals to join our team. 
  • Sustainability Initiatives : Be a part of something bigger. Join a company committed to sustainability and making a positive impact on the world through our L'Oréal for the Future initiatives. #Beautythatmovestheworld 

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. 

#EVB

Posted 2026-05-01

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