Product & Growth Marketing Director

ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW

ROLE OVERVIEW

We are seeking a dynamic Product & Growth Marketing Director to be part of the development and execution of Croud’s marketing strategy, with a focus on product and services marketing. This role requires a strategic and output focused team player, with a deep understanding of agency technologies and capabilities trends, and exceptional communication skills.

The role reports to the Chief Marketing & Integration Officer and as a senior member of the marketing team, you will shape how the agency communicates its technology innovation, showcases its client impact, and ensure the content outputs from the business align to a strategy and calendar of deliverables.

RESPONSIBILITIES

Products & Services

• Define and deliver the product marketing strategy for agency technologies, ensuring alignment with wider brand and business goals
• Lead go-to-market plans for new products and updates, including launch campaigns, collateral, and internal education materials
• Develop and promote case studies that showcase innovation, AI capabilities, and client success stories to strengthen positioning
• Manage the agency website as the central hub for product information, case studies, and thought leadership, ensuring it supports SEO, visibility, and demand generation
• Collaborate with cross-functional teams to ensure products and services are consistently presented as key differentiators in pitches, events, and award submissions
• Shape and communicate the value proposition of the Data & Analytics business across all channels
• Maintain competitive tracking and share with business the comparative products and services to ensure product marketing fit and competitiveness

Content Leadership

• Oversee the content strategy to ensure alignment with product marketing and business growth objectives
• Manage the content calendar, prioritising high-impact storytelling that supports product launches, client success, and thought leadership. Coordinate across the team to ensure a well managed cadence to activities
• Drive the creation of case studies, industry insights, and compelling narratives
• Lead paid content opportunities, including partnerships with industry publications, sponsorships, and event-driven campaigns
• Continuously assess performance, using analytics

Growth Marketing

• Support the sales team at RFI, RFP and pitch stages with marketing assets on products and services
• Leverage bespoke case studies, success stories, and thought leadership to strengthen pitches and drive sales enablement
• Partner with PR and comms teams to amplify stories around innovation, product launches, and data-led insights
• Establish KPIs for launches and campaigns, providing insights and recommendations to accelerate business growth

PERSON SPECIFICATION

• You have a strong background in product marketing, ideally within an agency environment, with a proven track record of leading and managing marketing efforts. Your understanding of the global adtech market, target audience, and competitive landscape is also important
• Whether through professional experience or personal passion, you are deeply engaged with media innovations, bringing enthusiasm and forward-thinking ideas to the table
• You excel in inspiring, motivating, and developing your team while fostering strong collaborative relationships with other teams and clients
• You are a skilled communicator, adept at engaging with diverse audiences—whether hosting events, interacting with media, presenting award pitches, or crafting compelling written content
• You take pride in your work, with a keen eye for detail and a commitment to excellence. You are confident in providing constructive feedback to set high standards and foster growth
• You thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible results
• You have experience managing budgets and making informed, commercially-smart decisions that align with business goals
• You are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to change
• Our people thrive because we Elevate Everyone and our 5 key values are integral to our cultural and business success. The successful candidate needs to excel and demonstrate:
  • In it together
  • Eye on the Future
  • Generous in Spirit
  • Do What You Say
  • Make a Difference

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• 2 Recharge Days each holiday year
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.