Digital Planning Account Director

We are working in partnership with an award-winning PR-led marketing agency that offers world-class communications services across media, industry analysts, and digital channels. Their industry experience is unparalleled across mobile & telecoms, enterprise technology, fintech, cybersecurity and connectivity. They are now expanding and looking to recruit a Digital Planning Account Director. In this pivotal role, you will sit at the intersection of strategy, growth, and operational excellence, driving the successful delivery of complex global digital marketing initiatives.

Working directly with the Senior Vice President of Marketing Services, you will be instrumental in translating complex B2B technology client objectives and ambitions into actionable digital strategies and workflows, ensuring flawless transition from business development to client onboarding. Key responsibilities include:

• Strategic Digital Planning & Leadership – Lead the development of comprehensive, data-driven digital marketing strategies across diverse channels (Paid Social, PPC, Display, Programmatic, SEO, Content, etc.) for a portfolio of global B2B technology clients.
• Project Management & Delivery – Work with the SVP of Marketing Services, new clients and prospects on early phase proposals, plans and concepts and operationalising those into tangible, actionable workflows for the Marketing Services Team. Expertly build out detailed scopes of work, comprehensive project plans, realistic budgets, and efficient resourcing plans for complex global digital initiatives (e.g., product launches, always-on campaigns, brand awareness drives).
• Paid Media Specialisation & Oversight – Demonstrate deep expertise and strategic understanding of Paid Social (Meta, LinkedIn, TikTok, etc.) and PPC (Google Ads, Microsoft Ads), with a proven track record of driving performance for B2B technology clients.
• Digital Brand Building Expertise – Possess a proven track record in developing and executing digital strategies specifically designed for digital brand building across international markets, with a strong emphasis on B2B tech brands.
• Client Relationship Management- Serve as the primary strategic contact for key client accounts, building and nurturing strong, trusted relationships at senior levels within B2B technology organizations. Lead client meetings, presentations, and workshops, effectively communicating complex digital concepts and performance insights tailored for tech stakeholders.
• Team Leadership & Mentorship – Provide guidance, mentorship, and support to a team of digital marketers and creatives. Foster a collaborative environment, encouraging continuous learning and professional development within the team. Provide guidance, mentorship, and support to a team of digital marketers and creatives.

The ideal candidate will have a minimum 8+ years of progressive experience in digital marketing within an agency environment, with existing experience operating at Account Director or Senior Digital Planner level. Demonstrable experience working with B2B technology clients is essential, as well as expertise in building out scopes of work, project plans. detailed budgets, and resource allocation plans for global clients. You will possess strategic acumen in Paid Social, PPC, content marketing and digital brand building, as well as the broader digital marketing landscape, including SEO, content marketing, analytics, and CRM/marketing automation integration within a B2B context. In addition, the successful candidate will hold Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade senior stakeholders.

Screening Questions:

Do you have at least 8 years’ experience of working for a digital agency in a client focused role?

Do have experience of working on projects with B2B technology clients?

Do you possess a good knowledge of Paid Social, Content Marketing, PPC, SEO and analytics?

Are you resident with unrestricted right to work in the UK and able to commute to Central London twice per week?

Location: Central London – Hybrid/2 days office

Salary: £50k-65k DOE basic + excellent benefits

Ref: 1274290