Business Director, Social (Hiring Immediately)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2387 - Business Director, Social

Role Summary and Impact

We are seeking an experienced Paid Social Business Director for our prestigious automotive client account for UK and Overseas Markets. This role will sit within the wider activation team and be integral to the paid social output of the team. The Paid Social Business Director provides day-to-day leadership to the client and the team. You will advance the Paid Social maturity for our esteemed automotive client account , be proactive, drive innovation, ensure teams within the network adhere to their roles and responsibilities so that the campaigns outperform media quality and performance KPIs.

Key Responsibilities:

Drive Paid Social Roadmap and foster a community

• Partner with Regional and Global WPP teams to drive the overall Paid Social capability across the region.

• Accelerate Paid Social maturity across audience, creative and measurement.

• Curate a regional Paid Social roadmap that all teams (London, Poland Offshore and Paid Social champions in 5 markets) work towards.

• Lead regional Paid Social reviews with the regional Paid Social client.

• Facilitate strong internal community working on Paid Social across region.

• Oversee creation of a campaign testing plan across the region and the dissemination of highlights of the activity across the region.

Overseeing Paid Social Delivery

• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.

• Ensure that the team is using templates to prove methodologies for optimisation approach for key trading tactics and optimisation logs.

• Escalation points for the team on activation issues and challenges and any conflict between best practice and client requirements and asks.

Client and Partner Management

• Ultimate responsibility of client interaction and the success of the relationship, with a focus on nurturing key strategic relationship, and team operations/deliverables

• Agree and set business objectives for each client and review campaign performance against these objectives

• Create/design Paid Social strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and industry