Corporate Sales Director

Country Choice
Orpington, Greater London

Job Description

Job Description

Corporate Sales Director – Country Choice

National

We have an exciting opportunity for a Corporate Sales Director to join the Country Choice Senior Leadership team, reporting directly to the Managing Director to lead the Corporate Sales team to achieve and exceed sales, margin & capex targets.

You’ll be accountable for the development, implementation and continuous review of the corporate sales strategy across the core convenience and foodservice sectors, including critical networking and relationship building across the wider Sysco business to embed Country Choice concepts.

The role has a national reach and leads a total team of 14 comprising of; 2 Controllers, 8 Corporate Account Managers, 2 Foodservice Sales Managers, and 2 New Business

What you’ll be doing:

  • Drive sales and margin results within the retail convenience sector that will deliver a major contribution to the company profitability
  • Set the corporate customer sales strategy and alignment of the corporate sales team to achieve AGP annually. Setting objectives to drive and grow sales through joint business plans by individual corporate customer.
  • Utilise the regional RSM’s and RSE’s networks and Foodservice trainers to implement agreed customer plans. Embracing Salesforce to build pipeline opportunities for both new business and SOW and providing detailed visibility and accurate forecasting to support business planning.
  • Create and drive the sales strategy of CC biggest long-term growth initiative. The selling of CC concepts within our core Sysco GB foodservice business across independent, corporate, KFF, Medina, and Fresh Direct via Total Team Selling.
  • Build the team to maximise opportunities and deliver new business and SOW activity. Developing and implementing new processes to drive cross functional alignment and best working practices to maximise one team selling.
  • Ensure CMP’s, CDP’s are in place and top talent identified and developed according to individual’s career aspirations, goals and capability levels. Regular 121’s and field accompaniments providing in moment and on job coaching as required.
  • Support a change culture within Country Choice that encourages a growth mindset and alignment with the Sysco mindset and our Recipe for Growth, where change is constant and seen as positive and progression of colleagues both internally and externally is viewed in the same way

What we are looking for:

  • Able to network within the industry and within the wider business internally; willing and able to offer own expertise to industry forums.
  • An engaging people leader dedicated to supporting colleague development and delivering success through people as well as owning personal progress plans.
  • A natural collaborator with ability to work across relevant internal departments to deliver results.
  • Think as an entrepreneur, able to convey and implement innovative ideas and creative solutions within the business limits.
  • Ability to operate at pace and with a growth mindset while adjusting to and embracing change.
  • Experience of working with customers in both the convenience retail and foodservice sectors.
  • Excellent communication skills, both written and verbal.
  • Business planning skills.
  • Selling & influencing skills.
  • Negotiation skills (GAP).
  • Commercial & financial acumen.
  • A champion for positive working culture, effective communication, and colleague recognition.
  • Able to work calmly and effectively under pressure.

Posted 2025-08-02

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