Head of Brand Creative and Communications

About The Role

Are you a visionary leader with a passion for creative storytelling and brand building? Do you thrive on creating compelling content and fostering vibrant brand communities? We're looking for a Head of Brand Creative and Communications to continue to shape our brand's narrative and elevate our Hobbs customer experience.

As the Head of Brand Creative and Communications, you'll be at the heart of our Hobbs brand voice and visual identity. You'll lead a talented team to deliver rich verbal, visual, and written content across all our channels.

What You'll Do:

• Define and lead our seasonal campaigns, from photography and video to styling and narrative, ensuring our brand always feels fresh and culturally resonant.
• Guide the evolution of our brand design standards and storytelling approaches, making sure our creative assets are distinctive and truly compelling.
• Drive our content strategy across all platforms (graphic design, copywriting, digital) ensuring everything from social media posts to email campaigns align with our Hobbs brand tone and objectives.
• Manage PR, influencer and community engagement, building strong relationships with editors and media, oversee collaborations and fostering genuine customer and VIP connections through events, initiatives and storytelling.
• Direct omnichannel campaigns, overseeing the delivery of creative assets across digital, social, retail, and internal communications whilst managing the annual budget for all brand activities.
• Mentoring and developing a multi-disciplinary team, fostering a culture of creativity and continuous learning, and staying ahead of fashion, cultural, and digital trends to championing innovation, and continuously improve our brand's impact.

Who You'll Be:

This is a fantastic opportunity to make a significant impact on our Hobbs brand, working closely with our Product Director and collaborating extensively across the wider business. As a creative visionary and strategic leader, you'll be instrumental in shaping our brand's future.

You'll have a proven track record of leading creative and communications teams, coupled with an expert eye for visual identity and a deep understanding of tone of voice. Passionate about brand storytelling and building vibrant communities, you'll seamlessly collaborate with both internal and external partners. We're looking for an inspiring Head of Brand Creative and Communications who is proactive, organised, and embraces innovation to keep our brand progressive and relevant.

What's in it for you?

Across the TFG Brands, we pride ourselves on having our people at the heart of everything we do. We will give you the tools and the time to develop your career in the direction you want to go.  Alongside that, we have some great benefits which include:

• Hobbs Employee Discount of 70%, and 50% discount with Phase Eight and Whistles, as per the TFG Brands Discount Policy
• Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service – unlimited access 24/7
• Plus much more!

About You

Not Specified

About Us

At TFG Brands We Care, We Connect, We Collaborate and We Create. We have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles and Hobbs as well as our luxury Homewares brand Inside Story. We aren’t stopping there though, we have plans to grow beyond this in multiple retail sectors.

TFG London Inclusion and Diversity statement of commitment:

At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.

We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.