Licensing Manager

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios – Brands & Licensing, UK & EMEA

LOCATION: London, Television Centre – Hybrid

PROPOSED SALARY RANGE: £44,000 - £55,000 + London Weighting (£5,441) + Bonus (15%) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

This role is a key driver of BBC Studios’ commercial success, responsible for identifying and securing strategic licensing partnerships for hardline products that unlock the full potential of iconic brands such as Bluey, The 1% Club, The Weakest Link and many more. By negotiating impactful deals and expanding brand presence across global markets, it transforms creative IP into commercial growth, playing a central role in revenue generation and international brand recognition.

WHY JOIN THE TEAM

By joining the team you will have the opportunity to work at the intersection of creativity and commerce. You’ll influence global strategy, work with senior stakeholders, and help define the future of BBC Studios’ commercial success—all within a team that values leadership, innovation, and impact.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Sales & Commercial Growth: Identify and pursue licensing opportunities across regions to meet annual sales and profit targets, aligning with brand strategy and guidelines.
• Contract Negotiation & Market Expansion: Negotiate UK, Ireland, and multi-territory deals to expand BBC Studios’ brand footprint while adhering to policy and strategic objectives.
• Partner & Relationship Management: Maintain strong relationships with category partners, licensees, retailers, and internal teams, overseeing distribution, forecasting, and reporting.
• Strategic Planning & Brand Positioning: Collaborate on brand strategies with partners and internal stakeholders to optimise market presence and ensure alignment with business goals.
• Insight & Cross-Team Collaboration: Stay informed on market trends, support strategic planning, manage budgets, and act as a brand champion to maximise commercial impact across teams.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Strong experience managing licensing programmes, ideally within the entertainment space.
• Experience in building commercial activity on high revenue catergories and high profile brand collaborations.
• Experience of working on complex commercial projects with multiple stakeholders
• Strong knowledge and understanding of how to commercialise brands across multiple platform
• Knowledge of hardline product licensing
• Some International Travel May be required

DESIRED BUT NOT REQUIRED:

• Knowledge of pre-school product licensing is highly desirable
• Strong negotiation skills
• Excellent client and agency contacts
• Confident presenter
• Ability to work autonomously as well as within a team environment & matrix structure

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.