Senior Account Executive

About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Role Description

As a Senior Executive, Comms Design you are an important member of the day-to-day team, helping to ensure great communications ideas make their way into market.

Your role is to help produce and analyse the foundational consumer, brand and marketing intelligence for the communications design brief, assist in and begin driving the production, reporting and loading of the detailed communications flowchart.

Working closely with Manager/Associate Director, the role will be to support the team in developing media plans by using proprietary tools to quantify how different communications scenarios (across Owned Earned Shared Paid) perform against key communications and business goals, including running cross-platform Reach & Frequency, flighting scenarios, and ROI analyses. You are responsible for ensuring all plan details are accurately coded and inputted into our systems and making any adjustments as required and support more junior team members on growing their skills in this area.

The Senior Executive will work with the broader Comms Design team, Partnerships and Kinesso to ensure brilliant outputs, design, flawless execution, and most importantly, delivery on KPIs and business results for your client.

The role requires knowledge across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of executing digital activity in particular.

Key Responsibilities

Key Tasks

• Providing planning support and leading on smaller campaigns
• Identifying, designing and proposing proactive opportunities
• Co-ordinating responses to brief and activation across specialist and partnerships teams
• Conducting industry research as required
• Owning the finance process for client billings
• Compiling competitor reports

Delivery

• Attention to detail when producing documents is of high importance.
• Ensure all internal/external deadlines are met.
• Develop strong relationships with media owners and clients.
• Ensure campaign reports are delivered to the clients on time

Team

• A team player with a ‘can do’ and ‘get stuck in’ attitude
• Supports junior team members to develop and grow within Initiative
• Develop effective working relationships with activation/specialist/partnerships teams
• Ability to adapt quickly to support the team from one challenge to the next.

Desired Skills & Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Strong communication skills
• Strong time-management and organisational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting deadlines

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!