Customer Advocacy Senior Manager, EMEA

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success. 

We are seeking a strategic and collaborative senior team member to join our Global Customer Advocacy team. This individual will bring a strong understanding of technology and a passion for storytelling, along with a proven track record of scaling and managing customer advocacy programs across both marketing and sales.

In this role, you will grow and enhance our customer advocacy efforts in EMEA, engaging directly with customers through programmatic outreach and relationship management. You’ll help operationalize a top-tier advocacy program that places the customer at the center, while driving business and revenue growth. You’ll also bring a strategic mindset to expanding advocacy programs regionally, while aligning with global objectives and navigating a complex stakeholder environment.

Key Responsibilities

• Bring a strategic mindset to both scale existing customer advocacy programs and ideate and implement fresh initiatives, including sales reference programs, storytelling campaigns, and cross-functional marketing engagement.

• Operate autonomously and make decisions confidently in a fast-paced environment.

• Work closely with EMEA leadership to support regional business needs while not losing focus on global objectives.

• Recruit and manage F500/G2000 customer references; create impactful stories in written and video formats.

• Develop monthly/quarterly reports and communications for stakeholders.

• Support the CAB Program Manager with recruiting, proposing new customers, collaborating on tasks when/where needed

• Engage directly with customers—from C-level executives to technologists—to build strong relationships focused on win-win outcomes.

• Partner with sales teams to expand the pool of references, fulfill reference requests and track activity and outcomes.

• Collaborate cross-functionally and across the region to drive program adoption and usage of customer success assets.

• Partner with Investor Relations and the CEO office to identify and secure customer citations for quarterly earnings.

• Collaborate with PR to secure customer participation in media storytelling opportunities.

• Serve as a trusted advisor to the CRO organization, guiding sales, marketing, brand, and customer experience teams on reference usage.

• Develop integrated customer engagement strategies using various formats: written stories, videos, quotes, case studies, and presentations.

• Oversee content creation with internal and external agencies, including translation and localization.

• Highly skilled communicator both in written and oral form

• Create and maintain detailed customer profiles using tools like Smartsheets, Salesforce (SFDC), and internal AI platforms.

Required Skills & Qualifications

• Many years of experience in customer advocacy, customer success, customer marketing, or a related B2B field.

• Proven track record of managing advocacy programs across sales and marketing disciplines.

• Strong stakeholder management and communication skills within complex environments.

• Intellectually curious and passionate about understanding customer needs and motivations.

• Comfortable in a fast-paced, matrixed organization; adaptable and resilient in the face of change. Ability to thrive in a team and autonomously.

• Excellent verbal and written communication skills in English.

• Strong presentation and client-facing skills, especially with executive-level audiences.

• Skilled in project and program management.

• Creative, analytical, and highly adaptable.

• Tech-savvy and quick to learn new tools (e.g., Microsoft Office, Smartsheets, Salesforce, CRM platforms).

• Willingness to travel (~15%).

We look forward to hearing from you!

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form .

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.