Senior Trainer & Head of Social Media

Senior Trainer & Head of Social Media

Location: Common Purpose, Mayfair.

Type: Full-Time

Salary:

• Base salary (PAYE): £30,000 per annum

• Client List Remuneration: On target earnings up to £5,000 per annum (paid quarterly, based on client list engagement and success)

• Community Manager Bonus: On target earnings up to £5,000 per annum (paid quarterly, based on key performance indicators)

• Annual Club Performance Bonus: Paid on December 24th

• Total Annual Remuneration Target: £40,000 per annum

Role Overview

We are seeking a highly skilled and experienced Senior Trainer & Community Manager to join our team. This unique hybrid role requires a strong background in the health and fitness industry, specialised expertise and proven leadership experience in event coordination, marketing, and community engagement. The ideal candidate will balance their role as a Senior Trainer with strategic initiatives to grow and strengthen our gym’s community.

Senior Trainer Responsibilities

• Deliver 34 hours of personal training per week on the gym floor (~4 days per week).

• Manage a client list of 12-16 clients, ensuring high retention, training frequency, success and satisfaction.

• Serve as a role model and mentor to junior personal trainers, guiding them in best practices for client management and gym floor professionalism.

• Design and implement high-quality training programs tailored to client goals and abilities.

• Track and evaluate client progress, adapting training strategies as necessary.

Community Manager Responsibilities

• 1 day a week (8 hours) developing and implementing social media and communication campaigns that align with overall marketing strategies.

• Create engaging text, image, and video content for social media platforms.

• Monitor and respond to comments and customer queries in a timely, professional manner. • Track and analyse online customer engagement metrics, using insights to refine strategies.

• Monitor feedback and online reviews, reporting trends and insights to the leadership team.

• Organise and participate in events that build community, improve brand awareness, and drive client engagement.

• Collaborate with the Marketing, PR, and Communications teams to ensure consistent branding and messaging.

• Stay informed on gym updates, new products, and industry trends to effectively communicate with the community.

• Foster and maintain relationships with customers, potential clients, industry professionals, and journalists.

• Stay up-to-date with emerging digital technologies, social media trends, and innovative community engagement strategies. Key Requirements & Skills Fitness Expertise & Senior

Trainer Skills:

• Extensive experience (at least 5 years) as a Personal Trainer or Coach with a specialised focus in one or more areas (strength & conditioning, nutrition, pre-post natal, rehab etc.)

• Proven ability to build and maintain a high-quality client roster.

• Strong mentoring skills to support and develop junior trainers. Community Management & Marketing Experience:

• Proven work experience as a Community Manager, Marketing Coordinator, or similar role in the fitness industry.

• Experience launching and managing community initiatives, such as ambassador programs, event series, and online engagement forums.

• Strong understanding of social media management for brands, including content creation and engagement strategies.

• Ability to track and analyze key performance metrics (e.g., event attendance, online engagement).

• Excellent verbal and written communication skills.

• Ability to multitask and manage multiple responsibilities efficiently.

Compensation & Growth Opportunities

We offer a competitive compensation package with multiple performance-based incentives. The base salary ensures stability, while additional earnings come from personal training remuneration, community engagement OKRs, and team performance bonuses. This role also presents significant opportunities for career progression within our growing organisation.