Associate Global Media Manager

Hasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa.

Associate Manager, Global Paid Media – Toys & Games (EMEA)

Please note: Hasbro operates a Hybrid working pattern of Tuesdays – Thursdays in the office, with Flexibility on Mondays and Fridays. Please only apply if you meet the requirements of the role, and the working pattern is suitable for you, and you are located within a reasonable commuting distance from the Capper Street, London office.

The Associate Manager, Global Media (EMEA), is a key supporting member of the Global Media Team, assisting with paid media planning, coordination, and execution for toy and game brands across EMEA markets. Based in London, this role will work closely with the Sr. Manager, Global Media, to ensure campaigns are delivered on time, on budget, and aligned with business objectives.

This individual will be highly organized, detail-oriented, and eager to learn, providing day-to-day operational support to the global media function. The role is ideal for someone with early experience in paid media or marketing who is looking to develop their expertise in cross-channel media management within a dynamic, fast-paced environment.

Job Dimensions:

• Reports to: Senior Manager, Global Media (EMEA)
• Direct Reports: 0
• Regional Responsibility: EMEA (supporting campaigns in markets including but not limited to the UK, France, Germany, Italy, Spain, and Poland)

Key Responsibilities:

Paid Media Support & Execution

• Assist with the planning and execution of cross-channel media campaigns (digital, paid social, linear, creator, gaming) for a portfolio of Hasbro toy and games brands across multiple EMEA markets.
• Support the Senior Manager in maintaining campaign documentation including brand summaries, trafficking sheets, budgets, and calendars.
• Help gather brand inputs, audience insights, and other data needed to support the media planning process.
• Manage day-to-day tasks with agencies, ensuring timelines, deliverables, and budgets are tracked accurately.
• Contribute to campaign reporting by gathering performance data and preparing summaries for internal review.
• Monitor industry trends and competitor activity, sharing relevant insights with the wider team.
• Ensure compliance with GDPR and other relevant advertising regulations in campaign set-up and execution.

Cross-Functional Collaboration & Stakeholder Support

• Partner with the Senior Manager and media agencies to track creative asset delivery and ensure deadlines are met.
• Support alignment between Global Media, Local Marketing teams, and Global Analytics by coordinating communications and meetings.
• Assist in preparing media presentation materials for brand teams and senior stakeholders.
• Participate in weekly optimization and reporting calls with agencies, capturing notes and ensuring follow-up actions are tracked.

Key Relationships

• Global Media Team (Americas, EMEA & Pacific)
• Global & Local Brand Marketing Teams
• Marketing Analytics Team
• Internal Creative Production Services
• External Media Agency Partners
• Media Vendors & Publishers

What You’ll Bring:

• Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience).
• Experience in paid media, marketing, advertising, or related field; internship or entry-level agency/client-side experience a plus.
• Strong organizational and administrative skills, with the ability to manage multiple projects simultaneously.
• Basic knowledge of digital, paid social, and linear media channels, with eagerness to grow expertise.
• Confidence working with numbers and data; able to support campaign performance tracking and reporting.
• Clear communication skills, both written and verbal, with the ability to work across teams and regions.
• Familiarity with GDPR and/or willingness to learn about advertising compliance across EMEA markets.
• Proactive, detail-oriented, and resourceful, with a collaborative mindset and a desire to learn.
• An interest in AI technology.

To Play to Win, you will be a champion of our Leadership Principles:

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• The Matrix of Leadership

#LI-Hybrid

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.