Head of Digital Lifecycle (Growth)
- Own and execute DeepL’s end-to-end digital lifecycle strategy across self-serve and enterprise segments
- Drive activation, onboarding, engagement, monetization, and retention across the full customer journey
- Build and optimize funnel conversion from sign-up to paid, upsell, and expansion; own lifecycle KPIs
- Design and implement high-impact lifecycle experiments to accelerate user and revenue growth
- Partner with Product and Engineering to launch product-led onboarding, nudges, and in-product growth loops
- Use data and segmentation to deliver personalized, regionally relevant journeys at scale
- Lead monetization and expansion initiatives that increase ARR and customer lifetime value
- Own lifecycle tooling and experimentation stack (e.g., Braze, Segment, Mixpanel, etc)
- Work cross-functionally with Product, Marketing, Sales, and Data to align lifecycle efforts with GTM strategy
- Hire, lead, and develop a high-performing growth team; foster a culture of testing, speed, and user focus
- Extensive experience in growth, product, or marketing roles at high-growth tech companies in a leadership capacity.
- Proven track record of designing and executing high-impact lifecycle programs in a SaaS or digital product environment.
- Experience identifying and scaling effective growth loops, referral programs, and self-serve monetization strategies. Deep knowledge of the alignment with lifecycle marketing, paid acquisition, and in-product journeys.
- Deep expertise in marketing automation, customer journey mapping, and multi-channel orchestration.
- Strong analytical skills; fluency in customer segmentation, KPIs (e.g., CAC, LTV, churn), and campaign measurement.
- Comfortable working with cross-functional teams including product managers, engineers, and data scientists and data analysts.
- Experience with tools like HubSpot, Braze, Customer.io, Salesforce, and/or Looker is a plus.
- Strategic thinker with a bias towards action.
- Excellent communication and stakeholder management skills.
- International experience or working with multi-languages highly desirable.
- Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
- Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.
- Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration.
- Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.
- Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.
- 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
- Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.
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