Social Content and Community Manager

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

In this role you will report to the Global Content Lead (Community/Influencer) based in Toronto, Canada and:

Play the crucial role of Partner Community Manager to strengthen the connection between Xero and its accountant and bookkeeping (ABs) partners, fostering a vibrant and engaged community that reflects their interests, challenges, and ideas; and

You will have a significant impact by actively championing Xero’s partners and customers, ensuring their voices are heard and that the issues affecting their profession are well represented within Xero, and its content strategy across external/community channels. Your deep engagement with technology and Xero software will allow you to drive valuable discussions and insights within the community.

Partner with the Global Social Content team as the region’s Social Content representative for on-the-ground content capture (photo/video) for both Xero’s AB and SB (small business) communities, copy and basic creative development (using pre-approved Xero Canva templates) from Xero to the Partner Community (AB)/external social channels (AB and SB), aligned with and informed by Xero’s Social editorial calendar.

A focus of this role is social media community management, as you will be responsible for growing and nurturing our online communities - primarily through our Partner Facebook Community group for the region you are supporting - to drive meaningful interactions and engagement. You will ensure that our partners stay informed about key developments at Xero while also advocating for their needs and concerns internally. Eventually, to include a foundational approach for the Xero Discussions LinkedIn Group.

What you’ll do:

• Be a part of the Xero Global Social team. Manage the Xero Partner Community Facebook group for your region which has a lively group of accountants and bookkeepers discussing the issues of the day, making connections and working together to solve problems when issues arise. Eventually, include r/Xero on Reddit and Xero Discussions LinkedIn Group as part of the integrated strategy.
• Develop, create and curate engaging content that ladders up to our broader social media strategy
• Ensure the delivery of successful social media campaigns while supporting business critical KPIs
• Work closely with stakeholders across Xero – including Communications, Sales, Commercial, Product and Customer Success – to guide the continuous exchange of information with the community about all that is going on at Xero. Be a champion and advocate for the community with these key internal groups.
• Have a strong focus on reporting on the impact and ROI of the activities undertaken.

Success looks like:

• Supporting Xero’s partner community programs of work to identify, implement and track objectives that strengthen and scale our interactions with our accounting and bookkeeping community.
• Delivering a thriving space on our Facebook group, which nurtures a variety of voices, embraces open discussion, flags issues back to the business in a timely manner, and ultimately helps build loyalty and relevance.
• Continuing to champion the importance of best-in-class partner community programs inside the business, build new relationships and strengthen existing ones to support and develop its success.

Critical competencies:

• Highly proactive and self-motivated with a strong work ethic, proven resilience and positive demeanor
• Proven experience creating content for/managing brand social communities for, including maintaining/growing/reporting on community health metrics (engagement, sentiment, impressions etc.)
• Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
• Excellent copywriting, visual storytelling and communication skills
• Strong project management and organisational skills
• Focus on measurable impact, and proactively providing regular updates on performance
• Team-oriented
• Aptitude to quickly come up to speed on new technology concepts

Experience:

• Management of a brand’s online community of users, customers, or followers (whether external brand/closed communities)
• Experience with content planning, development and execution (copy, basic Canva creative, video/photo capture)
• Experience shooting/producing for social-first video (CapCut/Premiere Pro editing or post-production skills desirable)
• Management of an advisory council or similar, desirable but not essential
• Technical background, preferably in the cloud or Saas space
• Competency in social media tools such as Meta Business Suite, Sprout Social, Canva, as well as social media listening performance analysis (e.g. Community health and reporting) strongly preferred
• Bachelor's degree or equivalent

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.