Lifecycle Marketing Manager (CRM) - 12‑month FTC

Lifecycle Marketing Manager (CRM) - 12‑month FTC

Reporting to: Chief Marketing Officer

Location: London Office (Hybrid)

Package: Competitive

About Healthxchange:

Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. Healthxchange proudly partners with award-winning brands including Obagi Medical, Medik8, and Jane Iredale to strategically commercialise their products in market. We currently supply over 9,000 clinics with a full range of products (Skincare, Injectables, Energy-based devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth in the medical aesthetic space.

About the Role:

As the Lifecycle Marketing Manager (CRM), your primary objective is to deliver and optimise the CRM strategy and roadmap already defined for 2026, ensuring consistency, continuity and best-in-class execution across all CRM channels.

You will be responsible for maintaining existing processes, executing planned CRM initiatives, and optimising ongoing activity that supports customer conversion, retention, engagement and satisfaction across both B2B and B2C audiences. You will have ownership of Email, SMS, loyalty and segmentation activity, ensuring delivery in line with the established CRM framework and ongoing strategy.

This is a maternity cover position; however, with Healthxchange in a strong growth phase, we expect this role could be a pathway to a permanent position for the right candidate, following a successful 12‑month term.

Responsibilities:

• CRM Strategy Delivery: Execute and optimise the CRM strategy across B2B and DTC

• CRM System Management: Oversee the CRM system, ensuring data accuracy, troubleshooting issues, and implementing system enhancements.

• Support the role out of any CRM system upgrades or migrations

• Customer Segmentation: Analyse and interpret customer data to segment and target specific customer groups effectively from a B2B and DTC basis.

• Campaign Management Deliver and optimise multi channel CRM campaigns (Email, SMS, loyalty and automations)

• Maintain and build on existing campaign templates, workflows and channel best practices.

• B2B Communications: Support transactional communications, event comms and business updates for the clinic database.

• Execute planned lead‑generation and prospect nurturing initiatives

• Third-party Management: Manage relationships with established third party partners including loyalty, referrals, SMS and reviews providers.

• Reporting and Analysis: Generate and interpret CRM performance reports, presenting insights and recommendations to stakeholders for continuous improvement.

• Automated customer journeys and flows: devise and create automated flows to drive desirable outcomes

• Cross-team collaboration: work closely with marketing, academy and commercial teams to ensure CRM strategy is aligned and optimised to work alongside other customer touchpoints and strategies

• Team management: Manage 1 CRM Executive who will support on email building and reporting, and upskill to work independently across multiple brands.

• Compliance: Ensure GDPR best practices applied across channels and brands

• Be the customer champion and provide actionable insight to the rest of the marketing team and wider business to enable customer first decision making

Requirements:

Essential

• Bachelor's degree in Marketing, Business or related field.

• Minimum 3 years’ experience in CRM or digital marketing.

• Previous experience supporting or managing CRM platform migrations (e.g., data migration, journey rebuilds, template recreation, stakeholder coordination).

• Strong analytical skills and ability to work with data to make informed decisions.

• Familiarity with customer behaviour, lifecycle marketing and journey mapping.

• Excellent communication skills, both written and verbal.

• Strong organisational skills and ability to manage multiple deadlines.

• Experience collaborating with cross functional teams.

• Problem solving skills with a focus on optimising processes.

Desirable

• Experience with Emarsys or Salesforce Marketing Cloud is highly advantageous.

• Experience working with loyalty, referral or review platforms.

• Understanding of GDPR and data privacy best practice.

• Experience with people management

Benefits

Company pension, annual performance bonus, 25 days holiday plus bank holidays (and increasing with service), staff discount, staff social events, access to Health Assured EAP.

Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer, and we welcome and encourage applications from all qualified individuals regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability status, marital status, or any other legally protected status. All employment decisions are based on merit, qualifications, and business needs.