Multi-Channel Marketing Apprentice

Summary

The Multi-Channel Marketing Apprentice will help connect Good Finance with key audiences by creating and promoting content such as blogs, case studies, podcasts and digital resources. They will also support programmes and events that help charities, social enterprises and sector networks understand and access social investment.

Wage

£29,000 a year

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday, 9.00am - 5.00pm

37 hours 30 minutes a week

Start date

Friday 29 January 2027

Duration

1 year 4 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Social media

• Create engaging content to promote our content, tools, resources, programmes and events across Instagram, LinkedIn and Bluesky
• Track metrics across social channels and produce regular reports
• Analyse performance and adapt content to maximise engagement
  Explore the potential of new platforms

Content creation

• Write blogs and develop case studies that tell the story of social investment, with consideration of what resonates with our users and of SEO
• Liaise directly with investors and frontline leaders to gather case study information
• Plan and deliver podcasts and videos, including editing and producing episodes
• Use Canva to design images and assets that promote new and existing content

Email marketing

• Create monthly email campaigns that keep users engaged and promote events and programmes
• Schedule regular emails across our learner programmes
• Explore user journeys and create content that meets users where they are in exploring social finance
• Measure and report on email metrics, and apply what you learn to improve open and click-through rates

Website

• Upload new content to the website via Drupal and keep webpages up to date
• Use Google Analytics 4 and Google Search Console to measure visits, engagement and search performance

Programmes and events

• Support the facilitation and delivery of online and in-person events, including registration set-up, weekly tracking and speaker communication
• Support the delivery of training and education programmes, including onboarding emails, enquiries and weekly learner tracking
• Help develop course and event content, including slides and video editing
• Co-manage the info@goodfinance inbox, responding to event and programme queries
• Represent Good Finance at relevant sector events, with networking and speaking opportunities throughout the year

Where you'll work

44 Featherstone Street
London
EC1Y 8RN

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

LDN APPRENTICESHIPS LTD

Training course

Multi-channel marketer (level 3)

What you'll learn

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

To meet the requirements of the Level 3 Multi-Channel Marketer apprenticeship programme you will need to spend 6 hours a week of your time undertaking off-the-job learning, which will include:

• Formal training, including online learning and internal learning events
• 1-2-1s with your coach and line manager
• Observing and shadowing colleagues
• Writing up learning reflections for your portfolio

Requirements

Essential qualifications

GCSE in:

• English (grade 9 - 4 or A* - C)
• Maths (grade 9 - 4 or A* - C)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Team working
• Creative
• Initiative