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Head of eCommerce

White Stuff
London
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and likeminded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Who you are:

We are looking for:

  • A confident and knowledgeable Leader, with an entrepreneurial spirit.
  • Ambitious, positive and energetic with a passion to succeed.
  • An experienced online retailer with an proven record of driving growth through trading, performance marketing, CRO, utilising tech operational efficiency.
  • A Commercially minded strategic thinker with strong analytical skills.
  • A team player, holding a pivotable role within the leadership team

Primary objective of the job:

The brand has seen considerable growth over the past year having gone through a digital transformation process including a replatform to a new headless architecture and have ambitious plans to grow further.

We are a truly multi-channel, customer-centric brand, underpinned by best in class technology and most importantly our exceptional people. We are now looking for an experienced, commercially minded Head of E-Commerce to oversee all aspects of our E-commerce business. You will report to the Channel Director and will work hand in hand with Head of brand, Head of customer, Head of retail.

You will have direct ownership of the online P&L and customer experience, performance marketing, operations and execution of trading strategy.

As Head of E-Commerce you will be fully responsible for the activities and performance of the channel. You will have high exposure to the Board and Executive, accountable for day to day trading as well as setting longer term strategy budgets and own a number of 3rd party relationships.

What you’ll be doing:

  • Own and deliver the ecommerce P&L and growth strategy for White Stuff.com
  • Deliver a best in class and data driven end to end customer journey.
  • Identify efficiency and optimisation opportunities across all aspects of the business, driving margin and profitability metrics.
  • Drive sales and new customer growth through channel specific performance marketing channel strategy across PPC, Social media, SEO, Affiliates and Email.
  • Manage and develop the website and cross channel teams in alignment with overall business strategy.
  • Benchmark and measure onsite and marketing metrics to drive continuous improvement and innovation.

What you’ll need:

  • A proven track record within e-commerce with minimum of 3 years leadership experience.
  • Strong commercial acumen and P&L ownership
  • Excellent leadership and communications skills
  • A strategic thinker – can clearly define, set and deliver a strategic plan.
  • A data driven, fail fast / test and learn mentality – always looking to improve and take opportunities
  • A deep understanding of the E-commerce landscape, new technologies and consumer trends

What we will offer you:

As a Head of eCommerce at White Stuff you will be entitled to an array of great benefits, some of which include:

  • Annual bonus opportunity
  • Up to 28 days holiday per annum plus bank holidays
  • 2 extra (paid!) days off per year to volunteer in the local community
  • 50% discount
  • Subsidised BUPA Dental Insurance
  • Healthcare cash plan and Life Assurance
  • Interest free season ticket loan
  • Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age .

Posted 2025-07-02

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