Paid Social Marketing Manager

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 200 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024, and previously were 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

About the Role

We are looking for an enthusiastic, proactive, hands-on social media marketing professional, with a proven track record of delivering profitable growth. You’ll have ownership & accountability of large accounts covering dozens of categories with multi-million dollar advertising budgets and work alongside our talented team in a fast paced, dynamic environment. This role will involve big picture, strategic thinking, as well as hands-on, granular campaign optimisation.

On top of driving profitable growth via existing campaigns, you will identify, produce business cases for, test and implement additional growth opportunities that enable Bark to scale up across new marketing tactics, platforms and categories.

You will collaborate with Search, CRM, content and other teams across the business to help take Bark’s performance marketing efforts to the next level. We hire smart people, so be prepared to both bring new ideas to the table, and learn from the experienced members of the business.

Responsibilities

• Full ownership & accountability of Social marketing budgets and P&L. Using annual marketing budgets of over $5M to drive profitable incremental business growth across Paid Social marketing channels
  • Work closely with the Head of Performance Marketing and PM team to drive substantial growth across multiple markets
  • Develop rigorous creative testing roadmap from insights-led creative ideas, measure results, report and optimise
  • Develop creative briefs and collaborate closely with designers, agencies and creative tools to produce high-performing ad creatives at scale
  • Optimise & continuously look for opportunities scale up existing activity
  • Expand to new platforms (e.g. TikTok)
  • Continuous test & learn: identify commercial opportunities, prioritise & execute initiatives for testing. Subsequently report back on outcomes & recommend next steps for iteration or scaling up
  • Budgeting, forecasting, reporting performance and actions to senior leadership
• Cross functional collaboration with other teams to drive profitable, long term business growth - CRM, Marketing Strategy & Planning, sales & commercial functions, analytics, product & engineering. For example: Supporting development of:
  • Marketing audience strategy to maximise incremental lifetime value of Buyers & Sellers (remarketing, cross-sell etc.)
  • Dashboards & tools to help make better commercial decisions
  • Product changes to improve Buyer & Seller experiences & outcomes, and commercial outcomes for Bark

Required Skills and Experience

• Experienced Performance Marketer:
  • 2-3+ years of hands-on experience managing large Social accounts
  • Expert knowledge of Meta ads
  • Knowledge of other Social platforms (TikTok etc) is a plus
• Analytical expertise:
  • Makes data-driven decisions & recommendations, and communicates clearly to stakeholders of different levels of seniority
  • Expert knowledge of Microsoft Excel or Googlesheets, and experience using Tableau (or equivalent platforms)
• Entrepreneurial spirit:
  • Always on the look out for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps
• Other behaviours:
  • Strong work ethic, personal accountability, ownership
  • Attention to detail

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
• Flexible working policy with a central office in London
• Private health insurance run by Bupa
• Personal annual L&D Budgets to spend on your development
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
• Fully stocked kitchen and monthly lunches
• Cycle to work scheme
  
  
• Regular wellness days with industry leading talks through to massages in the office
• Access to Oliva - a mental wellbeing platform
• Being at the forefront of an industry with new and exciting problems to solve

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (30 mins)
• 2nd Stage - Technical Task (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.