Brand Development Lead - Wellness
- Work closely with the director on a daily basis to create brand ideas and translate these into material concepts
- Conduct market research, competitive bench-marking, and consumer insight gathering.
- Identify opportunities for brand positioning in the wellness category.
- Translate market research insights into am iterative business plan.
- Support development of wellness, lifestyle, and sustainability‑focused programming.
- Manage partnerships with wellness practitioners, sustainability consultants, and other agencies.
- Act as a brand ambassador, fostering exceptional stakeholder relationships.
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