Senior Marketing Executive

Job Description

Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.

Hybrid working, with one day in the office day a week located in Finsbury Square, London

In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.

NEED TO DO:
Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
Work with Operations to identify homes needing support and share performance updates
Manage campaign inboxes and provide responsive support to homes on targeting and local activity
Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
Work with Customer Experience to refine customer journeys and update tools and guidance
Lead planning for post refurbishment events to drive awareness and enquiries
Maintain reporting tools with up to date campaign and home level data
Oversee media tracking (numbers, URLs) and report monthly performance
Manage budgets, process invoices promptly, and flag risks or underspend
Provide ad hoc support to Campaign Marketing and the Head of brand marketing

NEED TO HAVE:
Strong communication skills and a collaborative mindset
High attention to detail and the ability to manage multiple projects simultaneously
Confidence working with data to inform decisions
A proactive, organised approach and a passion for delivering great work
A minimum of 5 years marketing experience

REWARDS PACKAGE:
Access to a range of retail and leisure discounts
Access to a range of wellbeing support and Best Doctors Service
Opportunity to develop within a hugely supportive team

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.