Event Marketing Executive
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role...
As the Events Marketing Executive with CNN International Commercial (CNNIC) you will play a pivotal role in planning promoting and executing marketing campaigns for the divisions portfolio of events primarily our new event series Global Perspectives. This role supports brand visibility audience engagement working in conjunction with the Audience Development Manager and revenue growth through strategic marketing initiatives tailored to each events objectives.
Your Role Accountabilities...
Campaign Planning & Execution
Develop and implement multi-channel marketing campaigns for CNNIC events
Coordinate with internal teams (editorial sales design) to align messaging and timelines
Keep to campaign budgets and report on ROI
Content & Communications
Create compelling marketing copy for email campaigns websites social media and print
Liaise with the events production team sales and partners for promotional content and assets
Event Promotion & Audience Acquisition
Work with the Event Audience Manager to identify audience segments to optimise outreach
Drive delegate registrations and attendance through targeted marketing strategies
Monitor and improve performance across paid and organic channels
Analytics & Reporting
Track campaign performance using analytics tools
Provide post-event reports and insights to inform future strategies
Stakeholder Management
Collaborate with internal commercial teams at various levels freelancers and editorial
Work with the sales teams to maintain strong relationships with sponsors and partners to support co-marketing efforts
Qualifications & Experience...
Proven experience in marketing ideally within events or media/publishing
Strong understanding of digital marketing channels and tools
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines
Proficiency in marketing automation/event platforms (e.g. Braze Splash) and CRM tools
Familiarity with analytics tools (e.g. Adobe Analytics)
Creative mindset with a data-driven approach to decision-making
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
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